American Open: a new way for nonprofit organizations to drum up excitement, expand their online fundraising presence, and improve year-end fundraising outcomes
Submitted by: GlobalGiving
Posted: Sep 22, 2009 – 04:50 PM EST
WASHINGTON, Sep. 22 /CSRwire/ - GlobalGiving announced that it will launch a second American Open event, American Open II, this October due the success of the first American Open event launched in June.
"Working with GlobalGiving.org gave us the impetus to reach out to our donors in a fresh and interesting way. We used GlobalGiving's online tools and training and as a result raised money from nearly 200 new donors that had never given to us before. The money we raised is critical to our success over the next year. We also received media coverage that would never have happened without GlobalGiving."
Who We Are
GlobalGiving.org is an online marketplace that connects individual and institutional donors to high-impact, grassroots projects all over the world. Founded by two former World Bank executives, we have a proven track record helping nonprofit leaders access new sources of funds for their work. To date, we have raised over $21 million for 1,300 projects.
Why American Open Now?
In June 2009, based on donor demand, GlobalGiving launched the American Open, an initiative to attract new organizations doing work in the United States. Participating organizations were challenged to use the GlobalGiving platform to raise at least $4,000 from 50 or more donors - those succeeding were invited to join GlobalGiving and access our tools and resources to support their fundraising efforts on an ongoing basis. In just three weeks, the first American Open raised $337,000, and 48 organizations now have their projects posted on GlobalGiving.org.
This success clearly demonstrated a need in these tough economic times for an online marketing partner to assist non-profits in their fundraising capacity.
American Open II - Why and How
Strong interest from the nonprofit community has encouraged us to host a second American Open event this fall. Please help us get the word out to nominate organizations that would benefit from increased exposure through the GlobalGiving network.
Benefits of working with GlobalGiving.org include:
How to Participate in American Open II
Interested organizations should complete an application and submit due diligence by
Interested in submitting an application or nominating an organization? Visit our website, http://www.globalgiving.com/american-open-registration to learn more and access nomination forms.