Can Corporate Sustainability & Economic Growth Coexist?
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Submitted by: Judith King, Writer & PR Consultant
Posted: Jul 01, 2009 – 01:41 PM EST
NEWHALL, CA. - June 29, 2009 - When Mitch McMullen, founder and CEO of Newhall Coffee Roasting Company, launched Patriot Blend coffee in 2003, little did he realize the direct impact his desire to give back would have on the troops, retailers and consumers. He pledged a free pot of coffee for every pound of Patriot Blend sold and to-date, 400,000 pots equaling 4 million cups of Patriot Blend coffee have been shipped to military personnel around the world.
”Reaching this milestone,” says McMullen, “demonstrates to me how deeply people care about our soldiers. At first, a consumer may not recognize the Newhall brand, but realizing that their purchase will give some comfort to a member of the armed forces gives them all the justification they need to buy an unfamiliar product. We think the quality, along with their own desire to help the troops, brings them back for more.” (Read the entire Patriot Blend story at http://www.newhallcoffee.com/blog/.)
Patriot Blend is sold in retail grocery stores, Sam’s Club and Wal-Mart. Wherever space permits, Newhall Coffee Roasting Company brings attention to its Patriot Blend coffee by means of a colorful and patriotic-looking pallet display that clearly demonstrates the coffee’s mission. Retailers are particularly pleased with the extra effort Newhall puts into marketing their product. Additionally, Newhall Coffee’s Web site prominently displays the Patriot Blend on its home page, and McMullen keeps consumers updated as to the Blend’s availability on Twitter and Facebook, as well as other social networking sites.
Newhall partners with Operation Gratitude to ship Patriot Blend to military members in Iraq, Afghanistan, Kuwait, Bahrain, the UAE, Kosovo, Korea, Africa, Guantanamo Bay and onto ships in international waters. The company continually receives heartfelt letters of thanks both from soldiers and military families.
Patriot Blend combines three different farm-grown Brazilian arabicas that have been sun and machine dried. This luscious combination results in a sweet and flavorful full-bodied medium roast coffee with a wonderful aroma.
About Mitch McMullen
The founder and CEO of Newhall Coffee Roasting Company in Newhall, California, Mitch McMullen was born and raised in Newhall, California. He attended San Diego State University on a full basketball scholarship, where he majored in Speech Communications. Upon graduating in 1989, McMullen turned pro. He played one pre-season with the Atlanta Hawks, and then moved to France to play in a European league. Upon his return to the U.S., McMullen founded Mitch’s Java ‘n Jazz coffeehouse and the Newhall Coffee Roasting Company. He supports several causes, including the Corey McMullen Leukemia Fund in honor of his late brother. McMullen also is an ardent champion of the U.S. troops stationed around the world; he developed a special blend of coffee that contributes one pot of coffee for each pound of Patriot Blend sold.
About Newhall Coffee
Newhall Coffee Roasting Company, http://www.newhallcoffee.com, headquartered in Newhall, California, was initially founded in 1994 by Mitch McMullen to supply his coffee houses with better product than he was getting from his suppliers. Within months he realized there was a growing local demand for better coffee and he expanded to meet this need. Today, Newhall Coffee is considered to be one of the premiere coffees on the West Coast. Each of the 85 varieties the company offers is micro-roasted to preserve and control the quality that only can be achieved by roasting in small batches.
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