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PORTLAND, OR - June 25, 2009 -- YOLO Colorhouse, the independent paint company focused exclusively on zero-VOC, Green Seal approved finishes, today released a preview of its new Color of Hope interior palette. Each hue in the Color of Hope palette exudes the spirit of optimism. Virginia Young and Janie Lowe, artists and co-founders of YOLO Colorhouse, recognized the need to create colors that convey positive energy and comfort during a time when uncertainty prevails.

"A home is a haven, where you nest and escape for comfort, a place to dream about change and moving forward," says Lowe. "This new collection incorporates bold, clean colors and has been designed to fit all styles architecture, and provide a positive response to what we are facing today in our world."

Lowe and Young studied how colors create a positive and hopeful environment in homes and public spaces, and built a collection that provides a respite from the worries of everyday life. The Color of Hope hues is now available in eco-home improvement stores nationwide, in Kelly Moore paint stores and online at www.yolocolorhouse.com.

YOLO Colorhouse believes that color has an amazing and powerful impact on mood, inspiration and energy - how people live, work and feel. With that in mind, Color of Hope features six color families with their own unique characteristics:

• Aspire - An uplifting family of yellows encourages positive thoughts and actions
  
• Thrive - A collection of six green hues that call to mind the health and vigor of spring, and create a fresh, relaxing environment
  
• Dream - A calming and relaxing blue-based group that reflects our collective reach for the sky
  
• Create - Vibrant reds and oranges to encourage the vitality of a creative mind and establish an energetic mood
  
• Imagine - A palette of crisp, pure whites, reflecting the endless possibilities of our imagination and a blank canvas on which we can write our own stories
  
• Nourish - Updated neutrals that are the fundamental to a well-designed space

The Color of Hope palette joins two other color families that have been developed by YOLO Colorhouse - the original Earth's Color Collection (which includes interior and exterior palettes) as well as the little YOLO Sprout Collection, a selection of colors created for children's spaces. All color palettes are on display, and color family cards are available, at www.yolocolorhouse.com, or at Kelly Moore paint dealers and other home improvement stores nationwide.

About YOLO Colorhouse, LLC
Founded in February 2005 by professional artists and custom paint designers, Virginia Young and Janie Lowe, YOLO Colorhouse is an expression of their passion for color and concern about the environment. Self-described "color nerds," Young and Lowe set out to create a cleaner paint that is easy on the earth and people. The privately held company is the first paint company in the United States to introduce poster-size paint sampling, ending the cycle of wasted paint and disposal problems associated with selecting paint. Follow YOLO Colorhouse co-founder Janie Lowe on Twitter http://twitter.com/yolocolorhouse and YOLO Colorhouse is now on Facebook http://www.facebook.com/pages/YOLO-Colorhouse/88129628652?ref=mf

Note to editors: Interviews are available with YOLO Colorhouse co-founders Virginia Young and Janie Lowe. High res. images also available upon request.

YOLO Colorhouse LLC

YOLO Colorhouse LLC

YOLO Colorhouse is an independent paint company focused exclusively on producing high performing, zero-VOC, Green Seal approved finishes. Founded in 2005 by professional artists and custom paint designers, Virginia Young and Janie Lowe, YOLO Colorhouse is an expression of their passion for color and concern about the environment. Self-described “color nerds,” Young and Lowe set out to create a cleaner paint that is easy on the earth and people. In June 2009, YOLO Colorhouse became the first paint company in the U.S. to earn Green Seal's new, more stringent GS11-2008 certification, which verifies that all YOLO Colorhouse coatings are completely free of carcinogens, toxic solvents, formaldehyde, phthalates, odor masking chemicals, hazardous air pollutants and ozone depleting compounds.

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