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The Sustainability Champion’s Guidebook

How to Transform Your Company by Bob Willard

Submitted by: New Society Publishers

Categories: Sustainability, Corporate Social Responsibility

Posted: Jun 12, 2009 – 05:09 PM EST


June 12, 2009 - The essential "how to" guide for transforming your company's corporate culture

It should be a compulsory text in all business schools. - Hunter Lovins, founder and President of Natural Capitalism, Inc.

If you are working to implement sustainability in your organization than you simply must read this book. - Andrew W. Savitz, author of The Triple Bottom Line

Bob Willard provides a roadmap for effective leadership that is both authoritative and accessible. Corporate sustainability evolution just clicked into overdrive. - Joel Makower, Executive Editor, GreenBiz.com

This is not a book you should just buy. It's a book you must use. Now. We don't have time to wait. - Jim Kouzes, co-author of The Leadership Challenge

This practical, easy-to-follow guidebook helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise.

The Sustainability Champion’s Guidebook outlines the transformational steps to take, tips and techniques to use, and derailers to avoid.

Bob Willard's previous books provide a financially relevant, compelling business case outlining why smart business executives should embrace sustainability. An expert on leadership, culture change, and organizational development, Willard distils lessons learned about cultural transformation and provides guidance on how to embed sustainability into corporate cultures.

This guidebook is exceptionally easy to use, read and consult. Each tip is self-contained within two facing-pages. A change tip is presented on one page with a supporting sidebar or figure on its opposite, facing page. It is organized around four frameworks for easy reference:

  • A seven-step sustainability change process
  • Seven leadership practices to use during the change process
  • Seven paradoxes that compliment the seven leadership practices
  • Seven derailers to avoid

This book is an indispensable tool for sustainability champions who are transforming their companies into more sustainable enterprises.

About the Author

Bob Willard uses his senior management experience from his 34-year career at IBM to create a business case for corporate sustainability strategies. He has delivered hundreds of keynote presentations on the subject to corporations, consultants, academics and NGOs world-wide. He is also the author of The Sustainability Advantage and The Next Sustainability Wave and has produced The Business Case for Sustainability DVD.

The Sustainability Champion’s Guidebook
144 pages/ 6 x 9”
ISBN 978-0-86571-658-2
US/Can $19.95

Available in bookstores or from the publisher at: www.newsociety.com or 1-800-567-6772

For more information, please contact:

Ginny Miller Media Contact
Phone: 1-250-247-9737, ex. 110


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