BOULDER, Colo. - June 4, 2009 - Lifestyles of Health and Sustainability (LOHAS) announced today the full LOHAS Forum program, featuring the debut of the LOHAS Venture Capital Fair. Through partnership with the Nutrition Capital Network, an organization that facilitates financing of next generation organic and health and wellness brands, LOHAS aims to unite potential investors with entrepreneurs and continue expanding the $209 billion LOHAS marketplace. Additionally, the full LOHAS Forum line-up of world-class speakers includes top executives from Wal-Mart, Coca Cola, MINI, Facebook Causes.com, Saatchi & SaatchiS, Gaiam, eBay, Method, Organic Valley, among others.

As a setting for 'green' influencers to share insights on a broad range of topics ranging from the Obama campaign's communication strategy to the sustainable plastics revolution to MINI's minimalistic approach, attendees and speakers are encouraged to share their experience through a live Twitter feed (http://twitter.com/lohasforum and http://www.modernstorytellers.com/lohas) that will be displayed on-location throughout the event. The newest speaker additions include Mallika Chopra exploring how the social media explosion relates to consciousness; National Geographic explorer Wade Davis discussing the deterioration of native people's indigenous wisdom; and eBay's Amy Skoczlas Cole evaluating the importance of evolving a company's mainstream messaging.

"As we find ourselves at a critical crossroads within the business community, LOHAS is in the perfect position to help expand the 'green' marketplace by facilitating new relationships across industries," said Ted Ning, director of the LOHAS Forum. "At this year's Forum, we hope to inspire attendees and speakers with thought-provoking ideas and actionable next steps."

While registration is still open to attendees, the LOHAS Forum is expecting to sell out in both registrations and exhibit spaces, continuing the trend of the previous two years. New this year, LOHAS is inviting the local business community to tour the exhibitor area on Friday from 12-5pm. Currently, 2009 LOHAS Forum sponsors include MINI, BMW Group DesignworksUSA, Gaiam, Vail Resorts, Planet Green, Ogden Publications, Mohawk Group, Ingeo, Hess Natur, Native Energy, Wellness Water, Planeterra, Eco Bags, Recycle Your Mat, Pet Promise, Six Senses, Social K, Nutrition Capital Partners, Haberman Inc, BBMG, The SOAP Group, Natural Marketing Institute and Wellworks.

About LOHAS Forum:
Since its inception in 1996, LOHAS (Lifestyles of Health and Sustainability) has been the catalyst for the adoption of sustainable living and environment-friendly practices within the North American and global business community. The LOHAS Forum is the leading annual gathering of thought and opinion leaders in the LOHAS marketplace. The LOHAS Forum features highly influential speakers and panelists who address and explore some of today's most prominent issues and business challenges, in the world of health and wellness. Other events include musical performances, culinary experiences, demonstrations and networking receptions.

For more the full LOHAS Forum program and to register visit www.lohas.com.

LOHAS

LOHAS

Lifestyles of Health and Sustainability (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.

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