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Clear Channel Mounts First-Ever Global Outdoor Advertising Campaign
Clear Channel Mounts First-Ever Global Outdoor Advertising Campaign
Published 10-27-05
Submitted by Clear Channel Communications, Inc.
-- Company's unique portfolio of assets will put AIDS-awareness
message on billboards and street furniture in more than 50
countries on six continents
-- Creative was chosen after a worldwide competition of more than
300 advertising agencies
-- Creative unveiled at press conferences today in Johannesburg,
London and New York
In the first-ever global outdoor advertising campaign, Clear
Channel Outdoor today announced it will mount a global HIV/AIDS
awareness campaign in conjunction with UNICEF. The organizations also
unveiled the powerful image that will be seen in more than 50
countries on six continents in press conferences today in
Johannesburg, London and New York. Clear Channel Outdoor is donating
some $5 million in advertising space and production support to the
campaign, which begins next month and will continue into 2006.
The campaign will take advantage of outdoor media's unique ability
to reach motorists, pedestrians, commuters and shoppers in the world's
cities by appearing on billboards, bus shelters, railway stations,
buses and airports.
"We have an unprecedented opportunity to truly grab and hold the
world's attention on behalf of others," said Paul Meyer, global
president of Clear Channel Outdoor. "So we decided to devote the
world's first-ever global outdoor campaign to a message that matters
globally: the need to help the world's children who are affected and
infected by HIV and AIDS."
Worldwide, an estimated 15 million children have been orphaned by
AIDS. More than two million children are HIV positive and more than
500,000 have already died this year of AIDS-related causes. Although
HIV and AIDS impact children globally, being able to send a single,
powerful message around the world using a single outdoor advertising
company has not been possible -- until now.
The chilling creative -- a hand-drawn family portrait of a young
girl standing beside the graves of her mother and father -- was
developed by BesterBurke of Cape Town, South Africa. The image was
selected by a blue-ribbon panel of UNICEF and Clear Channel officials
and goodwill ambassadors from more than 300 entries from advertising
agencies worldwide. The ad will be translated into local languages and
accommodate local customs in each country.
Clear Channel Outdoor offices in the following countries are
donating advertising space for the campaign: Angola, Australia,
Botswana, Belgium, Brazil, Chile, Canada, China, Denmark, Estonia,
Finland, France, Germany, Greece, Hong Kong, India, Ireland, Italy,
Korea, Latvia, Lesotho, Malawi, Mauritius, Mozambique, Lithuania,
Mexico, Namibia, Netherlands, New Zealand, Norway, Peru, Poland,
Russia, Slovakia, Singapore, South Africa, Spain, Swaziland, Sweden,
Switzerland, Taiwan, Thailand, Turkey, Uganda, United Kingdom,
Ukraine, USA, Zambia and Zimbabwe.
About Clear Channel Outdoor
Clear Channel Outdoor, based in Phoenix, AZ, is a global leader in
outdoor advertising with over 800,000 displays in more than 50
countries across 6 continents. In the United States, the company
operates over 164,000 advertising displays and has a major presence in
42 U.S. markets. It manages over 60% of the spectacular displays in
Times Square and approximately 45,000 taxi displays in 25 major U.S.
markets. The Company also provides the advertising programs in more
than 200 U.S. malls, as well as over 200 international retail centers.
Clear Channel Outdoor also provides advertising displays in 15 major
U.S. airports and 44 international airports. Clear Channel Adshel is
the company's International street furniture division that operates
advertising franchises pursuant to over 6,000 municipal contracts
worldwide.
Channel Outdoor is a division of Clear Channel Communications,
Inc. (NYSE:CCU), a global leader in the gone-from-home advertising
industry. More information may be found by visiting
www.clearchanneloutdoor.com and www.clearchannel.com.
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Copyright Business Wire 2005
Clear Channel Communications, Inc.
Clear Channel Communications, Inc.
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