NEW YORK--(BUSINESS WIRE)--Nov. 7, 2006--Dell's (NASDAQ:DELL) marketing publications now use an average of 50 percent recycled content paper -- and in many publications up to 90 percent -- exceeding a five-year company goal to use 50 percent recycled content by 2009.

Dell estimates the increased recycled content paper is avoiding the use of nearly 35,000 tons of virgin fiber paper per year. That is the equivalent of saving more than 250,000 trees or more than the number of trees required to print three Sunday editions of the New York Times.

The company announced the results here today in a Boreal Forest and Paper Roundtable event hosted by several forestry interest groups to highlight best practices in paper-use policies.

"Our commitment to environmental responsibility extends to all areas of our business," Martin Garvin, senior vice president, worldwide procurement for Dell said, "We've learned we can produce relevant and attractive customer communication materials and at the same time reduce Dell's environmental impact from paper use. The technology industry has an opportunity to be a model for responsible paper use and sourcing."

Dell established a Forest Products Stewardship Model in October 2004 after consultation with a number of stakeholders. The document is available at www.dell.com/paper. The model sets two primary goals for the company:

-- Increasing use of recycled-content paper, specifically, using 50 percent recycled-content paper in all marketing catalogues and publications within five years from the effective date of the policy

-- Responsible sourcing including purchasing 25 percent of all paper requirements from Forest Stewardship Council (FSC) sources by 2010

Dell's newspaper inserts are currently printed on paper with 90 to 100 percent recycled-content. Catalogues for small- and medium-sized business customers are printed on more than 80 percent recycled-content and catalogues for consumers on 30 percent recycled-content paper. Globally, Dell's average recycled content use in marketing publications is 50 percent.

Dell is currently sourcing between 15 and 20 percent of paper from FSC-certified sources exceeding an interim goal to source 10 percent of paper requirements with FSC certification by 2006 and quickly closing in on its 2009 goal of 25 percent. Dell has consulted with each of its paper suppliers about its policies on responsible sourcing for paper supplies.

"Dell is putting more than just lip service into its efforts to protect the environment. By purchasing more recycled and FSC-certified paper, the company is 'voting with its wallet,' and we applaud its efforts," said Lafcadio Cortesi of ForestEthics. "Dell has reduced its use of paper coming from endangered forests like North America's Great Boreal Forest, one of our planet's best safeguards against global warming, and has set a high bar for its industry."

Environmental Responsibility

Dell's paper use initiatives are part of its efforts to be environmentally responsible in every aspect of its business. Dell regularly reports on its progress in the areas of corporate accountability, environmental responsibility and community engagement (www.dell.com/commitment). Recent highlights include:

-- Development of a global recycling policy, committing to provide free recycling of Dell-branded computer equipment. Details are at www.dell.com/recycling.

-- Establishment of business customer recycling services in China.

-- Dell is currently meeting the requirements of the European Union's Restriction on the use of Hazardous Substances (RoHS) directive for products sold in the EU and will implement these requirements across its global product lines. Details are available at www.dell.com/rohs.

-- Dell recently announced a product energy-efficiency strategy with a goal to provide the most energy-efficient products in the IT industry. Dell also provides customers an energy resource guide at www.dell.com/energy. It helps customers learn about the energy-efficient features of several Dell products and estimate potential cost savings and emissions avoidance enabled by using Dell's newest products.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Company revenue for the past four quarters was $57.4 billion. For more information, visit http://www.dell.com. To get Dell news direct, visit http://www.dell.com/RSS.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

Copyright Business Wire 2006

Dell Inc.

Dell Inc.

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. Powering the Possible is Dell's commitment to put technology and expertise to work where it can do the most good for people and the planet. Dell acts to strengthen communities, preserve the environment, engage a diverse and inclusive workforce and ensure supply chain responsibility. Learn more at www.dell.com/poweringthepossible.

Related Links:
@Dell4Good on Twitter (www.twitter.com/dell4good)
Dell Environment (www.dell.com/environment)
Dell Giving (www.dell.com/communities)
Dell Social Innovation Challenge (www.dellchallenge.org)

More from Dell Inc.