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Dell and Goodwill Association of Michigan Launch Innovative Computer Recycling Service for Michigan Consumers; Public-Private Partnership Introduces Responsible, No-Charge Computer Recycling

Dell and Goodwill Association of Michigan Launch Innovative Computer Recycling Service for Michigan Consumers; Public-Private Partnership Introduces Responsible, No-Charge Computer Recycling

Published 10-13-05

Submitted by Dell Inc.

LANSING, Mich.--(BUSINESS WIRE)--Oct. 13, 2005--Goodwill Association of Michigan and Dell (NASDAQ:DELL) today introduced RECONNECT Michigan, a comprehensive computer recovery, reuse and environmentally responsible recycling opportunity for Michigan consumers.

The pilot program offers drop-off recycling and reuse options for unwanted computers at no charge to consumers across the state, and gives them the opportunity to support a local charity.

The launch of this program follows a recent decision by the Michigan Department of Information Technology to have Dell manage asset-retirement services for state-owned computer equipment. That program is also available to local governments, schools and other non-profits statewide.

RECONNECT Michigan uses the donations infrastructure of a nonprofit and the experience and recycling resources of a technology company to offer a proactive, community-based solution designed for environmentally responsible computer disposal. The partnership's goal is to divert at least 3.3 million pounds of used computers and computer equipment from landfills over one year and to provide education on the importance of proper computer disposal while creating job opportunities for individuals with disabilities and other employment barriers throughout Michigan.

Beginning today, residents across Michigan can call toll free, 866-48-REUSE (866-487-3873), or visit www.reconnectpartnership.com to learn about drop-off options for unwanted computers and computer equipment at any of 73 Goodwill locations.

"Michigan consumers are both community-minded and environmentally conscious, so this public-private program makes great sense," said Teri Takai, chief information officer for the State of Michigan. "This effort will help create shared solutions to the challenges of electronics disposal and make our state a safer, healthier place to live."

Goodwill Industries of Central Texas and Goodwill Industries of San Francisco have partnered with Dell on similar pilot programs.
Success of these pilots has prompted Dell and Goodwill to implement a regional version of the program across Michigan.

The 11 Goodwill members of the Goodwill Association of Michigan will accept donations of residential computer equipment of any brand. The unwanted computers will be collected, sorted and consolidated by Goodwill. Equipment with resale value will be separated and entered into Dell's Asset Recovery Services value-recovery processes. Proceeds from equipment recovery will be returned to the Goodwill Association of Michigan for re-investment in a variety of job-creation and other community programs. Equipment without resale value will be recycled; responsible recycling will be handled by Electronic Partners Corp. (ePC) under stringent Dell guidelines. ePC is a part of Chasm Industries, a firm that specializes in electronic asset management and recycling services.

Consumers are responsible for removing data from their hard drives and other storage media before making their donation; neither Dell nor Goodwill takes any responsibility for that data.

A survey of Michigan consumers showed that nearly half (49 percent) of consumers do not know how to dispose of unwanted computers and that 70 percent would prefer an option to donate unwanted computer equipment to a charitable organization. This project will offer Michigan consumers the convenience of permanent drop-off locations and the ability to support a local charity.

"This is an exciting opportunity for Goodwill to bring convenient computer recycling to consumers across Michigan and further Goodwill's mission of job creation at the same time," said Susanne Fredericks, Executive Director of the Goodwill Association of Michigan. "Partnership with Dell will help us ensure we are implementing environmentally sound practices for unwanted computer equipment to Michigan while creating job opportunities for the individuals we serve."

"The partnership with Goodwill Association of Michigan underscores Dell's commitment to environmentally sound recycling and to making the process easy and affordable for consumers," said Shawn Dennis, vice president of Global Branding for Dell. "The chance to test this pilot on a statewide basis in Michigan should help us learn how to expand similar programs across the United States more quickly."

About Goodwill Association of Michigan

Formed in 1990, the Goodwill Association of Michigan (GAM) is comprised of 11 of 173 autonomous Goodwills in North America. As members of the world's largest nonprofit provider of employment and training services for individuals with disabilities and other barriers to employment, GAM pursues and coordinates statewide partnerships and collaborative efforts that help break down employment barriers for thousands of individuals each year in Michigan. Through training, work experience and job placement services, GAM members help men and women become independent, self-supporting citizens.

About Dell

Dell Inc. (NASDAQ:DELL) is a trusted and diversified information-technology supplier and partner, and sells a comprehensive portfolio of products and services directly to customers worldwide.

Dell, recognized by Fortune magazine as America's most admired company and No. 3 globally, designs, builds and delivers innovative, tailored systems that provide customers with exceptional value. Company revenue for the last four quarters was $52.8 billion. For more information about Dell and its products and services, visit www.dell.com.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

Copyright Business Wire 2005

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