Submitted by: The Home Depot
Posted: Mar 11, 2002 – 11:00 PM EST
The Home Depot , the world's largest home improvement retailer, announced that it is the first major home improvement retailer to introduce a new line of Energy Star-labeled ceiling fans. The Energy Star label signifies the U.S. Environmental Protection Agency's endorsement for the most energy-efficient products on the market.
Home Depot stores across the nation will begin selling a complete assortment of the new Energy Star-labeled Hampton Bay and Hunter ceiling fans this week.
"Ceiling fans have always made people feel more comfortable in all seasons," said Mark Huffman, vice president - merchandising. "But this new line of fans is specially engineered to do that work while consuming a third less energy. It is because of their high efficiency that they have earned the EPA's Energy Star label."
According to Huffman, operating ceiling fans in bedrooms and living areas can allow homeowners to set their heat four degrees cooler in winter, and their air conditioning six degrees higher in summer, without noticing any change in room temperature. "Every degree you roll back represents about four dollars a month in energy costs," Huffman said. "Depending on where you live, that can add up to 20 or 30 dollars a year."
Huffman said Energy Star ceiling fans represent the latest extension of Home Depot's "E-plus" program, a nationwide merchandising initiative to make Home Depot a retail "destination" for energy conservation products. Last year, the E-plus promotion caused sales increases of more than 400 percent among certain categories of energy conservation products, as customers sought
relief from rising energy costs.
Home Depot has seen tremendous growth in the ceiling fan category. Sales during January, for example, were significantly higher than in the previous January, and the trend is continuing. Today, the company is the largest retailer of ceiling fans in the world.
"As homeowners retrofit their homes, ceiling fans have emerged as a very strong decor category," Huffman said. "The popularity of the product and the volumes in which we're selling gives us a unique opportunity to make a huge impact with Energy Star ceiling fans, because they have the dual benefit of greatly enhancing the appearance of a home, while helping it function more efficiently."
The primary differences of Energy Star fans over conventional models are an upgraded blade pitch and more highly engineered motors, which causes them to move a greater volume of air per kilowatt. As a result, they consume as much as 20 percent less electricity. In addition, most models include light kits with highly efficient compact fluorescent bulbs. When combined with
the light, Energy Star fans are as much as 40 percent more efficient than conventional models.
Founded in 1978, The Home Depot operates more than 1,356 stores in the United States, Puerto Rico, Canada and Mexico. In February, Fortune magazine named Home Depot the sixth Most Admired Company in America. The company's stock is publicly traded and is included in the Dow Jones
Industrial Average and the Standard & Poor's 500 Index.
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