CLEVELAND - Yank Heisler, CEO, McDonald Financial Group; and executive vice president of KeyCorp, accepted the Rotary Club of Cleveland's first-ever Corporate 4-Way Test Award last week in honor of KeyBank's high ethical standards in business. The award recognizes Key's extraordinary efforts to educate employees about telling the truth and supporting company actions; improving banking access for small and medium-sized businesses by listening to their needs; and treating employees ethically during dramatic business environment changes.

Written by Herbert J. Taylor in 1932 after he took charge of a company during the midst of the Depression, the 4-Way Test requires companies adhere to principles expressed in four fundamental questions: Is it the TRUTH? Is it FAIR to all concerned? Will it build GOODWILL and BETTER FRIENDSHIPS? Will it be BENEFICIAL to all concerned? The test is credited with pulling the company out of bankruptcy and with revolutionizing personnel, advertising and sales policies.

Rotary International adopted the test in the 1940's and made it a vital part of the organization's Vocational Service Programs. Living up to the example of ethical management set forth by Rotary International, the 4-Way Test today is translated into the language of more than 166 countries. The test sits on the desks of countless business and professional leaders and is hung on the walls of schools, libraries, factories and business offices.

October is Vocational Service Month - Rotary's second Avenue of Service - which David M. Browning, president of the Rotary Club of Cleveland and managing director, CB Richard Ellis, says calls for Rotarians to apply high ethical standards to their businesses or professions and to view their occupations as an opportunity to serve society.

"It's incredibly important to recognize and honor those companies that maintain high ethical standards in business, given the constant scrutiny corporate America in under today," says Browning. "The manner in which Key conducts business exemplifies commitment to the 4-Way Test. Key's customers, employees and shareholders, and the entire Northeastern Ohio community, benefit."

Rotary Club of Cleveland
Rotary International, founded in 1905, is celebrating its 100th anniversary of "Service Above Self" to humanity and the Rotary Club of Cleveland, founded December 1910, is Number 18 of 32,000 Rotary clubs worldwide. Rotary is an international association of more than 1.2 million business and professional leaders in over 166 countries who provide humanitarian service, promote high ethical standards, and help build good will and peace in the world. Locally, the Rotary Club of Cleveland is an active contributor and supporter of community, youth and vocational endeavors including: Cleveland Foodbank, Inc., Achievement Centers for Children, Greater Cleveland Chapter of the American Red Cross, Cleveland Scholarship Programs, The Old Stone Foundation Education Center and a Cub Scout Pack for youth-at-risk. Of particular significance are the thousands of junior and senior high school students who have benefited from the Character Education Program introduced into their schools.

KeyCorp
Cleveland-based KeyCorp (NYSE: KEY) is one of the nation's largest bank-based financial services companies, with assets of approximately $91 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. Visit the KeyCorp page on Corporate Social Responsibility Wire at http://www.csrwire.com/csr/company.mpl?company=993 for a compilation of news releases about the company relative to philanthropic investment, diversity, community development, corporate governance, environment, business ethics, human rights, and workplace issues.

Note to Editors: For up-to-date company information, media contacts and facts and figures about Key lines of business, visit our Media Newsroom at Key.com/newsroom.

KeyBank

KeyBank

KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $176.2 billion at March 31, 2021. Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,100 branches and more than 1,400 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank is Member FDIC. 

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