Published 06-10-08
Submitted by McDonald's Corporation
OAK BROOK,ILL,. - June 10, 2008 - McDonald's is proud to announce its support of Conservation International’s (CI) program to protect wild pandas "“ one of the Earth's most threatened species. This latest initiative builds on the 20 year partnership between the two organizations to create positive environmental solutions for our planet.
Though they are the national symbol of China, CI's scientists indicate that they believe there are less than 1,600 pandas left in the wild. To help protect this important species, CI has launched a comprehensive giant panda conservation plan. McDonald's has joined this effort by contributing to CI projects that work with "Panda Guardians," including local communities, nature reserve staff, and researchers. This work also involves setting up cameras in remote areas that track wild pandas in their natural environments without human interaction. These "panda cams" in the forest of China’s Southwest Mountains allow environmentalists to observe the pandas as well as the other creatures that share this habitat. These photos are used to determine where pandas travel, and help scientists focus their conservation efforts where they will be most effective. McDonald's is displaying these images for kids and schools on www.happymeal.com in the U.S. and www.kungfupanda.mcdonalds.com around the globe.
"McDonald's support is very important for the long-term success of our program to benefit the panda population, the forests they call home and the local communities who support our work," said Peter Seligmann, chief executive officer and chairman, Conservation International. "By showing our panda cams on their website, McDonald's also allows us to make conservation in this distant place very real for kids and families around the world, further encouraging them to incorporate conservation into their everyday lives."
"McDonald's long-time partnership with Conservation International has focused on many areas that benefit the environment, and we're excited to be collaborating now on programs that are not only protecting endangered species, but also reaching kids and families worldwide through responsible marketing in an effort to engage and inspire the next generation of environmentalists, said Mary Dillon, global chief marketing officer, McDonald's. "We're using our tie-ins with popular movies such as 'Kung Fu Panda' to help inform and inspire kids, and saving pandas is something they really care about."
Latest McDonald's/CI Leadership Programs:
Since becoming CI's first corporate partner in 1990, McDonald's has worked closely with the organization to develop global policies and programs to advance environmental responsibility around the world and to educate children on environmental protection.Together, McDonald's and CI have supported initiatives worldwide including protection of the Amazon rain forest, a sustainable fish program and development of McDonald's supplier environmental scorecard.
About McDonald's:
McDonald's is the leading global foodservice retailer with more than 30,000 local restaurants in 118 countries. Approximately 70 percent of McDonald's restaurants worldwide are owned and operated by independent, local men and women.Please visit www.mcdonalds.com to learn more about the company.
About Conservation International:
Conservation International (CI) applies innovations in science, economics, policy and community participation to protect the Earth's richest regions of plant and animal diversity in the biodiversity
hotspots, high-biodiversity wilderness areas and key marine ecosystems. With headquarters in Washington, D.C., CI works in more than 40 countries on four continents. For more information about CI, visit www.conservation.org.
McDonald’s is the world’s leading global foodservice retailer with nearly 40,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.
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