CSR Press Release

Beaverton, OR, - Nike announced today that it has been cited by the HKCSS for its support of Save the Children (Hong Kong) and its Slam Dunk Basketball Challenge since 1998. The basketball program focuses on underserved youth in Hong Kong and on building self-confidence, self esteem, team spirit and a greater responsibility for the communities in which they live. Through basketball training combined with work the youngsters taking part in the program are able to achieve a greater degree of self worth as well as understanding and connection with the local community. This year the program will benefit 492 youngsters.

The sports and fitness company was one of 259 companies cited by the HKCSS. Nike has been supporting Save the Children (Hong Kong) and its Slam Dunk Basketball Challenge since 1998. The basketball program focuses on underserved youth in Hong Kong and on building self-confidence, self esteem, team spirit and a greater responsibility for the communities in which they live. Through basketball training combined with work the youngsters taking part in the program are able to achieve a greater degree of self worth as well as understanding and connection with the local community. This year the program will benefit 492 youngsters.

In a separate release, the HKCSS noted that “In recent years, many companies have expanded their perspective on community engagement and corporate citizenship, not just by donating money, but by direct and different forms of involvement. The Hong Kong Council of Social Services has launched the Caring Company Award…to recognize the business sector’s commitment to community services…..to build a caring community spirit by cultivating corporate citizenship and strategic partnership between businesses and the social services sector.”

Learn more about the Hong Kong Council of Social Service at http://www.hkcss.org.hk/index1.htm or read the official press release at http://www.hkcss.org.hk/press/051202e.htm. For more information about the Caring Company award, visit http://www.caringcompany.net.

NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. In its most recent fiscal year, the company exceeded its annual goal of investing 3% of pre-tax earnings in the communities where its employees live, work and play, contributing more than $29 million in cash and products to nonprofit partners around the world. Read more about Nike's commitment to being a socially responsible corporate citizen at http://www.nikebiz.com/social.

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