Published 03-15-04
Submitted by Office Depot, Inc.
Office Depot, (NYSE: ODP), one of the world’s leading sellers of office supplies, is taking a completely different approach to the holiday festivities. The company is launching a series of environmental initiatives designed to help customers and employees understand that it’s not just about “wearing green,” but “being green.”
“We viewed St. Patrick’s Day as an excellent opportunity to speak with our stakeholders about the importance of the environment,” said Tyler Elm, Director of Environmental Affairs at Office Depot. “As a result, we developed a comprehensive list of integrated activities that will generate awareness of environmental issues, encourage recycling and showcase the vast array of products made from recycled content.”
Office Depot’s environmental tie-ins include:
Newspaper Advertising
In celebration of St. Patrick’s Day, Office Depot is running a full-page advertisement in the company’s top 30 North American markets that:
Web Promotion and Enhanced Internet Site
To communicate its environmental message online, Office Depot created a special “Save Some Green” promotion on the company’s E-Commerce web site http://www.officedepot.com. The promotion, which runs until March 20, the first day of spring, includes offers on several environmentally preferable products from some of the industry’s leading manufacturers – such as Earthwise hanging files, Smead file folders, Mead 5 Star notebooks and filler paper, Marcal/Sunrise paper towels, Primesource C-Fold towels, Office Depot brand remanufactured ink and toner cartridges and others.
Office Depot is also enhancing its web site at http://www.community.officedepot.com/environment.asp with new environmental content. Site features include an overview of Office Depot’s environmental policies and guidelines as well as recycling tips, lists of environmentally preferable products, links to press materials and other useful facts and figures.
In-Store Activities
On St. Patrick’s Day, Office Depot retail customers will find:
Editor’s Note:
Office Depot is hosting a press teleconference on March 22 at 3:00 p.m. EST to announce updates to the company’s environmental policies as well as new initiatives. Members of the media interested in participating may call in to 800-314-7867. Additional press information is available at: http://mediarelations.officedepot.cc/environment.
About Office Depot
With annual sales of more than $12 billion, no one sells more office supplies to more customers in more countries than Office Depot. Founded in 1986 and headquartered in Delray Beach, FL, the company conducts business in 23 countries and employs nearly 50,000 people worldwide.
Office Depot is a leader in every distribution channel – from retail stores and contract delivery to catalogs and e-commerce. The company is the world’s number two online retailer – generating $2.6B in sales for FY’03. In North America, Office Depot has 900 retail stores in addition to a national business-to-business delivery network supported by 22 delivery centers, more than 60 local sales offices and 13 regional call centers.
The company’s common stock is traded on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.
Office Depot provides more office products and services to more customers in more countries than any other company. Incorporated in 1986 and headquartered in Delray Beach, Fla., Office Depot has annual sales of nearly $15 billion, and employs approximately 50,000 associates around the world. Currently, the Company sells to customers directly or through affiliates in 42 countries. Office Depot is a leader in every distribution channel -- from retail stores and contract delivery to catalogs and e-commerce. Office Depot serves a wide range of customers through a dedicated sales force, telephone account managers, direct mail offerings, and multiple web sites.
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