TOLEDO, Ohio- By spending one day in the attic, homeowners can improve their energy efficiency, lessen their environmental footprint and increase the salability of their home. A new survey conducted by leading building materials manufacturer Owens Corning (OWENQ.OB; NYSE: OC-WI) reveals that Americans still have leverage when it comes to selling their homes. According to the survey, 96 percent of homebuyers consider energy efficiency when purchasing a new home and 71 percent are interested in a home that reduces their overall impact on the environment. Adding insulation in the attic helps the home-seller appeal to both of these criteria.

"In an increasingly competitive housing market, differentiation is key for the home-seller," says Kirsten Kemp, host of TLC's "Property Ladder," a television show dedicated to the art of flipping homes. "With the lure of reduced energy costs and environmental footprint, adding insulation to the attic is one of the easiest, most cost effective ways homeowners can make their home more attractive to potential buyers."

Despite homebuyers' interest in energy efficient homes, the survey revealed that homeowners are generally unknowledgeable when it comes to the amount of insulation in their attic. For example, 78 percent of homeowners have added no insulation to their attic; in large part because they believe their home already has enough. Conversely, 80 percent of homes built before 1980 are not insulated to proper government standards. In an effort to help educate homebuyers and homeowners, Owens Corning created an energy microsite, which addresses the question of insulation levels and energy efficiency in the home. The site can be accessed at http://www.owenscorning.com/around/insulation/energysavings.asp.
"For 68 years, Owens Corning has been a leader in providing innovative, energy efficient solutions for homeowners," says Gale Tedhams, products and programs manager, residential insulation, Owens Corning. "We continue in that leadership tradition by offering cutting-edge products and education that improve our customers' homes and lives."

Whether selling, buying, or simply maintaining a home, the following are additional tips Kirsten Kemp and Owens Corning recommend to help decrease energy operating costs and improve home value:

Owens Corning

Owens Corning

Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. Our three integrated businesses – Roofing, Insulation, and Composites – provide durable, sustainable, energy-efficient solutions that leverage our unique material science, manufacturing, and market knowledge to help our customers win and grow. We are global in scope, human in scale with approximately 18,000 employees in 30 countries dedicated to generating value for our customers and shareholders and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2023 sales of $9.7 billion. For more information, visit www.owenscorning.com.

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