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CSR Press Release

Target Puts $3 Million in the Hands of its Fans on Facebook

Submitted by: Target Corporation

Categories: Philanthropy & Corporate Contributions, Corporate Social Responsibility

Posted: May 11, 2009 – 07:02 AM EST

 

Launch of "Bullseye Gives" Allows Online Community to Donate to Ten Deserving Charities

MINNEAPOLIS, May 11 /PRNewswire/ -- Target, which gives $3 million a week to support charities nationwide, is taking its giving digital with the official launch of Bullseye Gives, a two-week-long giving campaign on its Facebook(R) Page that will run from May 10 through May 25, 2009. Target is asking all Facebook members to visit facebook.com/Target to make a powerful choice and decide how 10 national charities will receive a portion of Target's $3 million in weekly charitable giving. The charities include:

* American Red Cross* National Park Foundation
* Breast Cancer Research Foundation* Operation Gratitude
* Feeding America* Parent Teacher Association
* HandsOn Network/Points of Light
Institute
St. Jude Children's Research
Hospital(R)
* Kids in Need Foundation* The Salvation Army


To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/target/38375/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NY14301 )

The percentage of votes per charitable organization will correlate to the charities' portion of the $3 million. All votes and dollars allocated will be updated in real time on the Target Facebook Page at facebook.com/Target throughout the course of the contest. Site visitors can vote once per day, every day, throughout the contest. The final charitable donation allocations per charity will be announced on May 26.

As an additional service to participants through Bullseye Gives, Target will also help to connect voters with service and volunteer opportunities in their local communities. Through its partnership with VolunteerMatch, an organization that offers an array of programs to support community and civic service 365 days a year, voters will be able to find local causes that matter to them most.

"At Target, our reputation is built on our legacy of giving, and Bullseye Gives is an incredible opportunity for us to continue to engage Target guests and the online community," said Laysha Ward, president, community relations, Target. "This is a unique way to help raise awareness of the important work these deserving charities do and increase localized volunteerism nationwide."

Since 1946, Target has given 5 percent of the company's income to support education, social services, the arts, and volunteerism. Today, that 5 percent adds up to more than $3 million a week.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,699 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

Visit the Target Pressroom: Target.com/pressroom

Facebook(R) is a registered trademark of Facebook Inc.

For more information, please contact:

Kristen Dinisio Jones Target Communications
Phone: +1-410-821-8220
Phone 2: +1-410-299-7439

 

Issuers of news releases and not csrwire are solely responsible for the accuracy of the content