Over 200 communicators.
Over 4,000,000 impressions.
Reach Over 250,000 Twitter accounts.
Hundreds of tweets.
1 Transparent Conversation
The Power of a Twitter Chat
Submitted by: Waste Management, Inc.
Posted: Mar 27, 2007 – 10:38 PM EST
HOUSTON, TX - March 27, 2007 - In his debut on the lush green lawn of the Redstone Golf Club during the 61st annual Shell Houston Open, PGA golfer Charley Hoffman will sport a green golf glove to represent both his new sponsor, Waste Management, and the formation of his Green Glove Charity.
The Charley Hoffman/Waste Management Green Glove Charity will benefit Keep Houston Beautiful, which will receive donations raised through the end of May. Contributions received after that time will be used to further enhance Keep America Beautiful projects nationwide. The timing coincides with the Great American Cleanup, an annual event in which millions of volunteers clean up communities across the country.
The announcement will be made at 11 a.m. Wednesday, March 28, in the media center at the Shell Houston Open. Charley Hoffman will be joined by Waste Management CEO David Steiner and Senior Vice President of Marketing Dave Aardsma.
Hoffman goes into the Shell Houston Open ranked in 13th overall in the FedExCup points standings. Earlier this year, the young golfer won the Bob Hope Classic and aims to achieve victory in Houston. He said his sponsorship with Waste Management “fits like a glove” because both he and the company have strong views on environmental stewardship.
“I’m from San Diego, California, so I firmly believe in the benefits of recycling and of cleaning up the environment,” said Hoffman, 30. “I’m also familiar with the green Waste Management trucks that serve my hometown, and that’s why I’m proud to become a team member of Waste Management’s dedicated professionals. I will wear a green glove at the Shell Houston Open to proclaim my new relationship with Waste Management.”
According to the U.S. Environmental Protection Agency, the average American produces 4.5 pounds of garbage every day. Waste Management collects and processes that waste in an environmentally safe and beneficial manner through its recycling, waste-to-energy, landfill and landfill-gas-to-energy operations. Last year, the company recycled more than 5.5 million tons of waste material, saving enough energy to power 833,000 homes. Waste Management also produced 470 megawatts of green renewable energy, enough to power about 400,000 homes or replace about seven million barrels of oil per year.
“Waste Management is North America’s largest recycler, and, just like Charley, we believe in protecting the earth and environment as we do our business,” Steiner said. “Our relationship with Charley is especially harmonious because Waste Management encourages the game of golf. We have created several golf courses at closed landfills, and we are working with a major developer to create even more golf courses on Waste Management landfills.
“Now, because of sponsoring Charley from tee to green and establishing the Green Glove Charity, more than ever we can say from every day collection to environmental protection, Think Green.â Think Waste Management.”
Hoffman and Steiner will play in a foursome in the Shell Houston Open’s Pro-Am tournament.
As a rookie, Hoffman posted five top-10 finishes on his way to a top 100 finish on the PGA Tour 2006 money list. He is one of 11 Nationwide Tour 2005 graduates to retain a PGA Tour card this year. He finished in the top 10 of the PGA longest drive contest last year with a 304-yard drive. Last year, Hoffman’s scoring average was 70.63, ranking him in 44th place on the PGA Tour, and his putting average of 1.753 ranked him 28th.
Waste Management, based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Our subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. We are also a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States. Our customers include residential, commercial, industrial, and municipal customers throughout North America.
For more information, please contact:
For more from this organization:Waste Management, Inc.