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For Third Year On PGA Tour, Canon4Kids Raises Awareness About Missing Children
For Third Year On PGA Tour, Canon4Kids Raises Awareness About Missing Children
Published 01-04-05
Submitted by Canon U.S.A., Inc.
During all 2005 PGA TOUR events in which he plays, Mr. Baird will repeat his commitment from the last two years - to place a digital photo of a local missing child on his golf bag along with the phone number (1-800-THE-LOST) for people to call if they recognize the child or have any valuable information that might help lead to the child's recovery. The children in the Canon4Kids program are selected by NCMEC. Information about the children who will appear on Mr. Baird's golf bag during 2005 can be found at the Briny Baird gallery at www.usa.canon.com/Canon4Kids.
Based on U.S. Department of Justice research, nearly 800,000 children are reported missing annually - more than 2,000 each day. One of six children featured in NCMEC's photo-distribution network is found directly by people who see the photographs and then contact NCMEC or local authorities. Canon's support of NCMEC has contributed to the recovery of 76 missing children.
An additional component of Canon4Kids is tied to Mr. Baird's performance on the PGA TOUR. For each birdie registered by Mr. Baird, Canon donates $100 to NCMEC. Each eagle is worth $250 and $1,000 is donated for every hole-in-one. Over the last two years, Mr. Baird has helped raise over $80,000.
The 32-year-old Mr. Baird ranked 69th on the 2004 PGA TOUR money list and ranked fifth in the greens-in-regulation-percentage statistical category. He ended the year with a strong second place finish at the FUNAI Classic at Walt Disney World. A colorful figure on the PGA TOUR and the only player who wears an oversized Panama hat, Mr. Baird ranked 22nd on the PGA TOUR in 2003.
Canon4Kids creates awareness about child abduction and the need to have updated digital photos of children. Canon4Kids also educates parents on ways to protect children and prevent them from becoming victimized. Among the Canon4Kids initiatives:
- Raising more than $1 million for NCMEC child recovery programs through the annual NCMEC Celebrity Golf Tournament Sponsored by Canon. This year's event will be held Sunday, January 9, Tournament Players Club at The Canyons in Las Vegas.
- Creation of public service advertisements with the photos of missing children that are placed in newspapers and magazines.
- Donations of digital cameras, scanners and printers to law enforcement to help quickly disseminate photos and information nationwide to locate missing children. In 2004, products donated by Canon had a retail value of approximately $100,000. To help law enforcement agencies update technology to assist them in battling crimes that affect children, the commitment from Canon will increase to approximately $200,000 retail value in 2005.
- Sponsorship of NCMEC's annual Hope Awards Benefit and Congressional Breakfast in Washington, D.C., to commemorate National Missing Children's Day and recognize law enforcement officials and others who have contributed to the recovery of missing children.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #39 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2002, with global revenues of $24.5 billion. Canon U.S.A. employs more than 10,000 people at over 30 locations. For more information, visit www.usa.canon.com.
Canon U.S.A., Inc.
Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion. For more information, visit www.usa.canon.com.
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