Get the latest delivered to your inbox
Privacy Policy

Now Reading

'Good for Morale Equals 'Good For Business' to be Discussed By Philips and Janssen Pharmaceutica at Ethical Corporation's Conference

'Good for Morale Equals 'Good For Business' to be Discussed By Philips and Janssen Pharmaceutica at Ethical Corporation's Conference

Published 06-14-06

Submitted by Reuters Events Sustainable Business

Brussels-- On September 26-27, Ethical Corporation will bring together corporate communication experts and social responsibility leaders at Brussels' Internal CSR Communications Conference 2006.

Evidence shows that keeping employees up to speed about CSR developments boosts their morale, improves loyalty and enhances productivity. Indeed, businesses that regularly output articulate and honest information about their CSR commitments secure staff support and engender a sense of pride within the organisation.

How much do people in your organisation know about your corporate values? Where do they stand in regards to these values? Are they in a position to deliver positive brand messages to your customers?

According to receipt surveys, well-communicated initiatives have been shown to improve employee satisfaction and increase productivity. Companies reporting more than 70% satisfaction from employees showed double the percentage growth of those below this benchmark. This indicates that companies boosting good morale may experience higher growth rates than companies that do not.

At Ethical Corporation's Internal CSR Communications Conference, Henk de Bruin, Senior Vice President and Head of the Corporate Sustainability Office at Royal Philips Electronics will discuss how he effectively assimilates important CSR concepts into Philip's internal network; and Stefan Gijssel, CSR Manager at Janssen Pharmaceutica will discuss ways to convince the CSR sceptics in your business to become brand ambassadors.

Other key speakers include:

Nestlé, Christina Drotz-Jonasson, Associate Vice President of Public

Levi Strauss Europe, Regis Mulot, VP HR and Director of Community Affairs

Vodafone Group Services Limited, Annette Fergusson, Senior Corporate Responsibility Manager

IBM EMEA, Celia Moore, Manager of Corporate Community Relations

Chiquita International, George Jaksch, Director Corp. Responsibility

For the full lineup of speakers, visit http://www.ethicalcorp.com/brussels2006/speakers.shtml

Additional topics to be discussed include:

  • Two-way communication: How active listening boosts morale and financial growth

  • Understand change: Discover how CSR communications can be used to improve and develop internal networks

  • Be consistent: Why employees must hear the same CSR message as your customers

  • Report progress: Is CSR just about corporate ego or does it make a real difference to business results?
  • Reuters Events logo

    Reuters Events Sustainable Business

    Reuters Events Sustainable Business

    Reuters Events Sustainable Business has a mission to help businesses around the globe do the right thing by their customers and the world. We believe this is not only how to guarantee a future for all, but makes good business sense. We serve CSR, compliance, risk and governance communities with topical and insightful business intelligence and meeting places.

    We provide business intelligence to more than 3,000 multinational companies every year. Our customers are also NGOs, think-tanks, academia, governments and consultancies. We publish the leading responsible business magazine, website, and research reports. Our conferences are widely recognised as the best in the field.

    More from Reuters Events Sustainable Business

    Join today and get the latest delivered to your inbox