New York - International speakers will gather at the Ethical Corporation magazine conference and training seminar on 2-4 October 2002 in New York to explore the business case for effective management of corporate social and environmentally responsible issues.

Dawn Rittenhouse, Director Sustainable Development, DuPont will highlight the importance of measuring the performance and benefits produced by a responsible corporate policy and discuss how corporate responsibility policies tie in effectively with wider corporate governance issues.

Citigroup's, Senior Vice President, Global Community Relations, Pam Flaherty, will talk about how Citigroup is integrating sustainable development into its management structure and corporate policies and how they are selling CSR internally across the country.

"It is imperative for businesses, post WorldCom and Enron to implement and manage a more effective corporate responsibility system and institute responsible practice" said Ethical Corporation magazine Editor, Toby Webb. The conference will provide opportunities for companies to understand how to move forward with their CSR plans by hearing different perspectives from competitors and partners alike whilst also identifying best practice.

Delegates will hear case studies about the effectiveness of managing corporate responsibility, presented by: -

· Patagonia, President and CEO, Michael Crooke will discuss the ReEvolution of Business and why the traditional approach to doing business is not sustainable.

· Toyota, James Olson, Senior Vice President External & Regulatory Affairs, will define how Toyota defines sustainable development, global corporate citizenship and corporate social responsibility.

· Intel, will discuss key performance indicators for social and environmental management and how to identify the most important areas in your management system

· Microsoft will discuss the core internal management techniques required for successful national and international corporate community engagement

· MTV Network's, Vice President Public Responsibility, Alicin Reidy will discuss how companies can use the power of their brands for successful awareness raising campaigns on issues relating to corporate social and environmental responsibility

A one day practical training workshop on "Corporate Citizenship...From theory and posture to practice and action given by internationally acclaimed experts, Professor Sandra Waddock and Professor Alyson Warhurst, from two world leading centres of excellence in Corporate Citizenship: the Centre for Corporate Citizenship, Boston College and Warwick Business School's Corporate Citizenship Unit will address:-

· Integrating and managing the concept of Total Responsibility Management
· Key practical steps towards corporate social and environmental responsibility
· Determining the boundaries and outreach of business responsibility
· Challenges for the future

The conference is sponsored by Edelman, the world's largest independent public relations firm, and Entegra Corporation, a specialist in reputation risk and corporate accountability technology solutions.

To find out more details about the conference please visit www.ethicalcorp.com/usa2002 or contact Peter Carkeek on Free Phone 1 800 814 3459 or + 44(0) 20 7375 7160 or email peter@ethicalcorp.com .

For general CSR information visit www.ethicalcorp.com .
About Ethical Corporation magazine
Ethical Corporation is a leading information provider on corporate social and environmental responsibility issues.

Ethical Corporation magazine is a monthly global business publication dedicated to providing companies around the world with practical advice and examples of how to successfully implement and manage responsible corporate practice.

Ethicalcorp.com is a leading destination site for those with a professional interest in developing and integrating responsible business practice.

Ethical Corporation conferences and workshops, held across the world, bring together key industry players to discuss the latest developments in CSR. By holding a serious of conferences globally throughout the year, Ethical Corporation is able to provide attendees with fresh innovative information that they need to maintain a clear understanding of the latest CSR trends and the necessary tools to best implement them.

Reuters Events Sustainable Business

Reuters Events Sustainable Business

Reuters Events Sustainable Business has a mission to help businesses around the globe do the right thing by their customers and the world. We believe this is not only how to guarantee a future for all, but makes good business sense. We serve CSR, compliance, risk and governance communities with topical and insightful business intelligence and meeting places.

We provide business intelligence to more than 3,000 multinational companies every year. Our customers are also NGOs, think-tanks, academia, governments and consultancies. We publish the leading responsible business magazine, website, and research reports. Our conferences are widely recognised as the best in the field.

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