CHESTNUT HILL, MA - The Center for Corporate Citizenship at Boston
College is bringing two of its most popular courses to Boston in September:

The Institute on Corporate Community Involvement * September 22-24

Evaluation and Measurement * September 22-24

The Institute on Corporate Community Involvement

September 22-24

The Institute on Corporate Community Involvement is the best introduction to corporate community involvement and corporate citizenship available. It positions community involvement as it relates to corporate citizenship, and focuses on proactive planning, tools and techniques to assure that community involvement is an integral component of a company's business strategy. The Institute provides a step-by-step framework to develop and implement a community involvement program and forms the basis for understanding relationship building, issues management, and strategy development. It is appropriate for experienced managers interested in developing a more strategic, planned and focused approach to community involvement, for functional managers who also have responsibility for their company's community involvement efforts, and for newcomers to the field.

Highlights of the course:

* Establishing and maintaining relationships of trust with community stakeholders and key publics
* Conducting company and community assessments
* Analyzing and prioritizing emerging community issues, needs and expectations
* Designing strategic program responses that tie with business objectives
* Securing management support and buy-in
* Current issues and trends in corporate citizenship

For more information, go to
http://www.bc.edu/centers/ccc/Pages/t_institute.html

To register go to http://www.bc.edu/centers/ccc/Pages/t_reg.html

Evaluation and Measurement

September 22-24

If it has value, you can measure it. If you measure it, you can prove it has value. Do you have measurable evidence that your company's community involvement programs contribute to your company's competitive edge, strategic goals or bottom-line?

In this program you will learn how to design and conduct evaluations for individual programs as well as your overall community involvement function. You will learn the key steps in the evaluation process, become familiar with different methods for conducting evaluations, and learn about best practices in evaluation and how to avoid pitfalls.

Highlights of the course:

* Select and use a variety of tools and techniques for conducting process, outcome and impact evaluations
* Determine the bottom-line value of your company's community involvement efforts
* Determine which programs contribute the most value
* Evaluate community advisory panels and other relationship building activities
* Evaluate incoming requests for dollars, in-kind contributions and employee volunteers
* Relate community involvement outcomes to marketing and sponsorship impacts
* Link community involvement initiatives to human resource issues, including employee recruitment, training and satisfaction

For more information go to http://www.bc.edu/centers/ccc/Pages/t_eval.html.

To register go to http://www.bc.edu/centers/ccc/Pages/t_reg.html

The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.

For more information, call The Center at 617.552.4545, or go to The Center's web site at http://www.bc.edu/corporatecitizenship.

These programs are just two of The Center's executive education offerings. Seminars cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.

About The Center for Corporate Citizenship at Boston College
The Center is a membership-based research organization committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, The Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, executive education and the insights of its 350 corporate members, The Center creates knowledge, value and demand for corporate citizenship. For more information visit The Center's web site at www.bc.edu/corporatecitizenship.

The Center for Corporate Citizenship at Boston College
55 Lee Road
Chestnut Hill, MA 02467-3942
Tel. 617.552.4545

www.bc.edu/corporatecitizenship

ccc@bc.edu

Center for Corporate Citizenship

Center for Corporate Citizenship

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