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Center for Corporate Citizenship Announces 2004-2005 Executive Education Schedule
Center for Corporate Citizenship Announces 2004-2005 Executive Education Schedule
Published 05-28-04
Submitted by Center for Corporate Citizenship
The Institute on Corporate Community Involvement
A step-by-step framework for community involvement appropriate for both experienced managers and newcomers to the field.
- Relationships of trust with community stakeholders and key publics
- Emerging community issues, needs and expectations
- Strategic program responses that tie with business objectives
- Securing management support and buy-in
Learn how to design and conduct evaluations that can prove the value of community involvement.
- Process, outcome and impact evaluations
- Evaluate incoming requests
- Link community involvement outcomes to marketing, sponsorship and human resource issues
Explore the key elements of successful volunteer program planning structured to support the business strategy.
- Trends and current practice in employee volunteer programs
- Structuring volunteer programs to support business, employee and community interests
- Step-by-step program planning model
- Measuring and evaluating program outcomes
A practical framework for organizing a facility's resources to meet local needs. This course is appropriate for anyone with community affairs responsibility at the operational facility level - including plant managers, EHS professionals and other staff members - as well as for corporate professionals who oversee facility-level staff or programs.
- Corporate citizenship and social initiatives in the context of local operations
- Communication strategies that facilitate acceptance of business plans
- Working with local governments
- Community-sensitive decision-making techniques
Learn what leading organizations are doing in corporate community involvement, and how to leverage the power of effective benchmarking to continuously improve your community involvement practices and programs.
- Benchmarking as a tool for continuous improvement and cultural change
- The benchmarking process
- Developing a matrix of best practices
- Selling recommendations to management
Learn how to build a communication plan as an integral ingredient of your corporate citizenship programs.
- Building a plan for internal and external communications
- Authentic communications that are not perceived as self serving
- Branding corporate citizenship within your organization
- Communicating the same information to different audiences
- Dissemination vehicles for diverse audiences
Learn how to identify and create partnerships that support both the company's strategic business goals while meeting important community needs and expectations.
- Challenges and opportunities of unique partnership models
- Appropriate roles for partnerships as part of the company's corporate citizenship strategy
- Identifying appropriate partners and developing a shared vision
- Establishing ground rules and negotiating differences
Learn the steps needed to transform the community involvement role into something more strategic, and initiate change in an organization.
- Ownership of corporate citizenship within organizations
- "Code-mania" and its implications
- Relationship management as the key to effective corporate citizenship
- The role of community involvement in driving change
Practical training in the face-to-face communication skills and techniques needed to work effectively in situations of low trust and high concern.
- Role-plays and video-tape feedback
- Barriers to effective communication
- Dealing with a hostile audience
- Strategies for voluntary and mandated public meetings
Learn how to design a strategic contributions program that has a bottom-line impact on the company and integrates your contributions program into your overall community involvement strategy.
- Corporate contributions mission statement and guidelines
- Giving priorities that meet community needs and support the company's business goals and strategies
- Efficient and effective grants management processes
- Measuring and evaluating program outcomes
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The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.
For more information, call The Center at 617.552.4545, or go to The Center's web site at http://www.bc.edu/corporatecitizenship.
The Center for Corporate Citizenship at Boston College, part of the Carroll School of Management, provides research, executive education, consultation and convenings on issues of corporate citizenship. The Center has more than 300 corporate members across the globe.
Center for Corporate Citizenship
Center for Corporate Citizenship
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