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Center Conference Will Help Move Corporate Citizenship from Margins to the Mainstream

Center Conference Will Help Move Corporate Citizenship from Margins to the Mainstream

Published 10-10-03

Submitted by Center for Corporate Citizenship

CHESTNUT HILL, MA, - When hundreds of corporate citizenship policy makers and practitioners convene next March at the annual conference of The Center for Corporate Citizenship at Boston College, they'll explore how corporate citizenship has become an important aspect of competing in a global marketplace, and learn how they can move from managing the tasks of corporate citizenship to influencing and guiding its integration throughout the company.

This expanded role calls for a whole new set of skills: role definition, alignment around issues, governance and accountability, knowledge of key players, clear policies, measurement, communication, and overseeing the integration process itself.

Over the years, The Center has focused its research and education on helping companies understand this integrative process. How this process plays out in each company is as individual as the companies themselves. However, the trend is clear, when the values expressed by corporate citizenship are allowed to influence daily decision-making, global success is enhanced across many aspects of the business.

"Moving corporate citizenship from the margins to the mainstream is a bold yet necessary action if companies are to operate in the new global marketplace," said Bradley K. Googins, Executive Director, The Center for Corporate Citizenship. "We are very excited about this year's agenda because the speakers will present frameworks and strategies for integrating corporate citizenship into the business core. As always, our vision is that participants gain new insights, engage fully with their peers, contribute to the agenda by sharing their stories, and walk away with tools and a clearer sense of their role as drivers and facilitators of this process."

The conference agenda is still preliminary, but early highlights include keynote speakers:

  • Jeff Immelt, Chief Executive Officer, General Electric Company

  • Peter Sandman, author and consultant, who is the creator of the "Hazard + Outrage" formula for risk communication.

    Conference sessions will focus on partnerships, creating measures for corporate performance, driving internal strategies for advancing corporate citizenship, the changing role of philanthropy, employee engagement, creating leadership for change, the media as a key stakeholder, global corporate citizenship and integrating corporate citizenship into the next generation.

    For more information about the conference and to register, visit www.bc.edu/ccc/conference.

  • Center for Corporate Citizenship

    Center for Corporate Citizenship

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