CSR Press Release

Alerts

BSR Conference Sessions Designed for Leaders

Submitted by: Business for Social Responsibility

Categories: Events, Corporate Social Responsibility

Posted: Jul 08, 2008 – 11:59 PM EST

Key Topics: CSR’s ROI, Regulating Climate Change and Greenwashing

SAN FRANCISCO -July 9, 2008 - Featuring more than 35 breakout sessions, the Business for Social Responsibility (BSR) Conference will highlight pressing leadership challenges such as the return on investment for corporate social responsibility (CSR) strategies, new climate change regulations, and how companies can avoid the greenwashing trap. Registration for the BSR Conference, "Sustainability: Leadership Required," Nov. 4-7 at New York's Grand Hyatt, is now open.

BSR is pleased to announce the following Conference sessions:

CSR's ROI: Does It Matter? Every company struggles with CSR's return on investment, and this session features three companies using different approaches. The first is that ROI doesn't matter, it's the principle that does. The second is that ROI does matter, and the payback period to the company either renders CSR worthwhile or not. The third is to assess the intangible benefits of a CSR policy in terms of reputation, employee engagement and other perceptions of the brand. (Market Forces Track: 10:30 a.m.-noon, Wednesday, Nov. 6.)

Regulating Climate Change: The 2009 Copenhagen Climate Change Summit is fast approaching, and the impact on companies will be significant. This session covers how companies can contribute to a successful outcome, and how they can navigate through the flood of market solutions developing worldwide as a result of proposed climate change legislation. (Environment Track: 2:30-5 p.m., Thursday, Nov. 6.)

Greenwashing: Hung-Out to Dry: With the upsurge in green advertising, companies now face complaints of false environmental claims. What is "green enough" to warrant claims, and which claims will drive the required consumer behavior to create more demand? This interactive session starts with a debate on the merits and disadvantages of advertising green, and includes a hands-on workshop on boundaries and guidelines for companies in this turbulent area of "green noise." (Market Forces Track: 2:30–5 p.m., Thursday, Nov. 6.)

For more information about the BSR Conference's other breakout sessions and plenary speakers - including innovators in responsible business, like Jeffrey Immelt of GE, IKEA's Anders Dahlvig and John Anderson of Levi's - visit www.bsr.org/conference.

About BSR

Since 1992, Business for Social Responsibility (BSR) has been providing socially responsible business solutions to many of the world's leading corporations. Headquartered in San Francisco and with offices in Beijing, Guangzhou, Hong Kong, New York and Paris, BSR is a nonprofit business association that serves its 250 member companies and other Global 1000 enterprises. Through advisory services, convenings and research, BSR works with corporations and concerned stakeholders of all types to create a more just and sustainable global economy. For more information, visit www.bsr.org.

For more information, please contact:

Eva Dienel Business for Social Responsibility

Phone: 415-984-3233

Website: www.bsr.org

For more from this organization:

Business for Social Responsibility

More Information

Street Smart Sustainability

CSR Press Release

BSR Conference Sessions Designed for Leaders