CSR Press Release

Business for Social Responsibility (BSR) is pleased to announce that Jeanne Bloch has begun work as Senior Manager for BSR's European office in Paris. In this role, she will be charged with developing and providing consulting services to BSR member companies in Europe, as well as building strategic relationships with other important stakeholder organizations crucial to BSR's work.

Bloch founded one of the first corporate social responsibility (CSR) consultancies in France seven years ago. She has developed a special focus on marketing issues related to sustainability, with expertise also encompassing CSR strategy and implementation, training, and the development of communication campaigns about these activities.

She has worked with companies and others across a variety of industries and sectors, including Ben & Jerry's in Europe, Monoprix, Ikea France, Carrefour, WWF, Max Havelaar, Procter & Gamble France, Ademe and JWT. She published the "Sustainability Trend Guide" in 2004 and has been an instructor in the master's program for Sustainable Development at HEC, France's leading business school.

"The addition of Jeanne Bloch's CSR expertise and knowledge, particularly in Europe, helps BSR continue to build our presence and service offerings to companies both headquartered and operating in the region," said Aron Cramer, CEO and president of BSR.

Founded in 1992, BSR provides advisory and information services to its member companies, the global business community and other key CSR stakeholders. BSR is based in San Francisco and has offices in France, Germany and China. For more information, www.bsr.org.

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