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PR NEWS to Tackle Corporate Social Responsibility at Aug. 10 Workshop

PR NEWS to Tackle Corporate Social Responsibility at Aug. 10 Workshop

Published 07-14-04

Submitted by PR News

POTOMAC, MD -- PR NEWS, responding to a business climate of increased corporate scrutiny and accountability, will hold a virtual seminar on Aug. 10 to offer timely strategies for communicators looking to execute the most effective CSR programs.

The Aug. 10 virtual seminar is designed for communicators at companies of all sizes and for those already in the CSR arena or starting with a clean slate. The "ROI on CSR: Developing Effective Corporate Social Responsibility Programs" will take place from 1:30- 3 p.m. EST. As a virtual seminar, attendees call in from anywhere in the world, listen to the program, watch the presentations online and engage in a question-and-answer session.

PR NEWS, the industry's weekly PR publication for the past 60 years, will be presenting the seminar along with speakers Sarah Gavin, president, Weber Shandwick, Minneapolis; Julie Hurbanis, SVP, Weber Shandwick; Ellen Weinreb, president, Social Responsibility Consulting and Roger Weller, creative director and brand strategist, Fergus/Peters. CSRwire is the workshop partner.

"There's no doubt any longer that most successful companies are responsible corporate citizens as consumers and other stakeholders are keenly aware of corporate goodwill," said PR NEWS VP/Publisher Diane Schwartz. "Through the Aug. 10 seminar, our CSR Awards and our ongoing coverage of CSR in PR NEWS, we strive to help PR professionals take on socially responsible initiatives that deliver not just to the bottom line but to the diverse communities they serve."

PR NEWS' CSR workshop and its CSR Awards (deadline for entry is Nov. 1) are presented by Potomac, Md.-based Access Intelligence, LLC, also publisher of newsletters and magazines including Media Industry Newsletter, min magazine, min's b2b, Satellite News, CableFAX Daily, Air Safety Week, Wireless Data News, Via Satellite magazine, Communications Technology and Film & Video. The PR NEWS family of products includes PR NEWS, the Platinum PR Awards, the PR People Awards, the Legal PR Awards, The Media Pitching Guide, The 100 Best Case Studies Book, the Web site prnewsonline.com and The Latest from PR NEWS e-letter.

To register for the Aug. 10 CSR virtual seminar, go to www.prnewsonline.com.

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