SEOUL - In the wake of the tragic earthquake and tidal wave affecting South Asia, Samsung has increased its initial contribution of US$1 million to US$3 million in financial support. More than 10,000 Samsung employees located in the affected areas have already volunteered to take part in the relief efforts. The group has also formed an emergency rescue corps consisting of local employees in South Asia and medical personnel from Korea, who began on-site operations on January 5th.

The expansion of support came after Samsung Chairman Kun-Hee Lee heard reports from the scene that indicated the extent of the devastation was much greater than first understood. The Chairman then called on the entire group to increase humanitarian aid and expedite relief work in hopes that the lives of those affected could return to normal as quickly as possible.

Employees at Samsung's local subsidiaries in the affected region collected money and material goods to support the five most devastated countries--Thailand, Indonesia, India, Sri Lanka and Malaysia. In response to the disaster in Malaysia, Samsung rushed mobile service vehicles and employees from the Penang Service Plaza to the disaster scene, where free repair services will be offered. The Samsung subsidiary in India is also establishing free repair camps as part of its relief mission.

In Thailand, 200 Samsung employees from the local subsidiaries of Samsung Electronics, Samsung Electro-Mechanics, Samsung Life Insurance, Samsung Engineering, and Samsung Corporation are participating in relief efforts. This contingent joined forces with the local Korean Association and Korean Tourist Association to perform rescue work in Phuket.

In addition, more than ten doctors, pharmacists and nurses from the Departments of Orthopedics, Emergency Treatment and Family Treatment Departments at the Samsung Seoul Medical Center left Korea on January 4th to provide medical relief to disaster victims and help prevent the spread of disease.

The emergency rescue corps has established a temporary base camp at Phuket, and its members, which consist mainly of local Samsung employees, are assisting the rebuilding effort, delivering emergency supplies and providing medical support in Phuket and neighboring Pang Nga.

About Samsung

Samsung is a world leader in electronics, finance, and trade and services. Headquartered in Korea, Samsung operates 337 offices and facilities in 58 different countries. The company employs approximately 201,000 people worldwide, with 2003 net sales of US $101.7 billion. For more information, please visit: www.samsung.com.

Samsung

Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business areas: Digital Media, Telecommunication Network, Semiconductor, LCD, and Digital Appliance. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

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