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Senior Level Executives Meet to Discuss the Creation of Sustainable CSR Strategies

Senior Level Executives Meet to Discuss the Creation of Sustainable CSR Strategies

Published 10-30-03

Submitted by Marcus Evans Ltd.

October 30, 2003 - marcus evans conferences presents Corporate Social Responsibility: Creating a Sustainable CSR Strategy Through Effective Reputation Management January 14 & 15, 2004 – San Francisco, CA.

The internal and external constituents of organizations have increased access to business information via the Internet. This access has put many organizational practices in the public eye allowing stakeholders knowledge of how socially responsible and ethical corporations are being. The Corporate Social Responsibility (CSR) conference highlights these affects on a company’s reputation and bottom line.

Businesses have the responsibility to act in a conscientious manner or face a negative reaction from their stakeholders, usually, in the form of lost investment. Mike Kerr, Corporate Environmental Manager for UPS keynotes day one with a presentation entitled “Strengthening the Link Between CSR and Shareholder Value”. This session will highlight the establishment of a roadmap between stakeholder and shareholder value in addition to identifying the risks and opportunities to shareholder value hidden in stakeholder issues.

Other industry leading speakers include Lois West Duffy, Vice President of Ecolab Foundation and Director of Community and Public Relations for Ecolab Inc presenting, on day one, “Corporate Social Responsibility and How it Links to Corporate Reputation”. This presentation stresses the importance of identifying the business drivers behind maintaining a positive corporate reputation as well as the importance communication plays in realizing the benefits of your CSR strategy. Bob Langbert, Senior Director of Social Responsibility from McDonald’s Corporation and Anthony Sprauve, VP Public Affairs with Starbucks are both share their expertise in featured presentations: “Choosing the Right NGOs and Government Partnerships for Your Organization” and “Communicating Corporate Reputation Management Goals” respectively.

Understanding the need for a CSR strategy is a vital to every organization; this event gives you the tools to build a credible system and solidify your company’s reputation.

Other important topics covered over the two-day conference include:

  • The Changing Global Perception of Corporate Social Responsibility in Today’s Business Environment.
  • Championing the Advancement of Corporate Social Responsibility in Your Organization.
  • Strengthening Relationships with Stakeholders Through Sustainable Business Practices.
  • Analyzing the Role of CSR Reporting and Creating a Credible Reporting System

    This premier speaker line-up comes together to share their best practices, experience and solutions for creating a sustainable CSR strategy and gaining a competitive advantage.

    To access the conference overview and to register online, please visit:www.marcusevansbb.com/CSR

    About marcus evans

    marcus evans is the leading provider of conferences across a diverse range of industry segments. Our conferences are thoroughly researched with high calibre practitioners from international blue chip organizations, academic bodies, government institutions, innovative start-ups and other leading edge industry sources. Designed to meet the requirements of senior market representatives, our conferences offer a unique opportunity to gain knowledge into the latest market trends from the undisputed experts, whilst providing the occasion to network in a very interactive and stimulating environment.

  • Marcus Evans Ltd.

    Marcus Evans Ltd.

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