STAMFORD,CT. - October 7, 2008 - Keep America Beautiful, Inc. (KAB) is proud to announce its partnership with leading publisher Simon & Schuster Children's Publishing to promote Little Green Books, a new eco-friendly line of children's novelty and storybooks aimed at parents and children looking to learn more about the environment.

Under the partnership, Keep America Beautiful will promote the series both online and through its network of over 580 affiliate organizations nationwide. KAB affiliates' missions include community education, encompassing both classroom and out-of-classroom learning experiences. Little Green Books will serve as an important tool in their outreach.

The inside back covers of "Little Green Books" include messages from Keep America Beautiful, stressing that "a greener world starts with kids who care." Both KAB and Simon & Schuster will collaborate to provide additional resources, tips, activities, and kid-friendly materials to their audiences.

"Educating the next generations of environmental stewards is critical to our mission to prevent litter, reduce waste, and beautify our nation’s public spaces," said Matthew M. McKenna, president and CEO of Keep America Beautiful. "We're thrilled to be allied with Simon and Schuster's Little Green Books, empowering kids to preserve and protect the environment through their daily choices and actions."

The theme of Little Green Books focuses on improving the environment and preserving habitats, aiming to get little ones and their parents interested in going green. From recycling and replanting to creating an awareness of endangered animals and much more, Little Green Books plant the seeds for earth-friendly living at an early age. Each book in the series will be made out of recycled materials and printed with soy ink and will include tips for kids on what they can do to become more "green," as well as a Hey, Kids! Did you know...? fact on the back of every cover.

Little Green Books launched in September 2008 with four titles:

• I Can Save the Earth!: One Little Monster Learns to Reduce, Reuse and Recycle "“ The story of Max, a little green monster, and his journey from being a wasteful "environmental nightmare" to environmental awareness.
  
• The Polar Bears' Home: A Story About Global Warming "“ A father and daughter learn about polar bears, and how they can reduce global warming through conservation.
  
• Little Panda and Little Monkey: Little ones will love to cuddle with these super soft fleece cloth books that are made out of cotton and recycled Polartec(R) fleece.

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest volunteer-based community action and education organization. With a network of nearly 1,000 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. For additional information, visit www.kab.org.

About Simon & Schuster
Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonsays.com

Keep America Beautiful

Keep America Beautiful

Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a powerful national network of community-based affiliates, we work with millions of volunteers who take action in their communities to transform public spaces into beautiful places. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment.

For more information, visit kab.org, follow us on Twitter, like us on Facebook, discover us on Pinterest, or view us on YouTube.

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