STAMFORD, CT - October, 5 2007 - Keep America Beautiful, Inc., the nation's largest community improvement network, is pleased to join forces with Internet information provider Google, Inc. (NYSE: GOOG) in promoting "International Cleanup Weekend," October 13-14, 2007.

The worldwide event, conceptualized by Google, is intended to democratize local environmental stewardship activities by giving individuals the event framework and collaboration tools they need to choose areas of need in their own communities, organize an event, invite friends, and share the results. Any location can be the focus of a cleanup activity, including parks, beaches, rivers, trails, and other public lands.

"Keep America Beautiful believes that each individual's daily choices and actions have a huge impact on communities and on the environment," said Keep America Beautiful President G. Raymond Empson. "Google's International Cleanup Weekend embodies this spirit of grassroots action, enabled by modern technology. We're happy to be involved."

Integral to the concept are Google's "Google Maps" online tools (maps.google.com). Event participants are encouraged to use Google's easy-to-use interface to map the areas where they will be working. Once mapped, they can then broadcast their event to other volunteers and their larger communities.

Get started with your local cleanup activities, or see what’s happening on a global scale at maps.google.com/help/maps/cleanup/.

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of nearly 1,000 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. To learn more about Keep America Beautiful, go to www.kab.org.

Keep America Beautiful

Keep America Beautiful

Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a powerful national network of community-based affiliates, we work with millions of volunteers who take action in their communities to transform public spaces into beautiful places. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment.

For more information, visit kab.org, follow us on Twitter, like us on Facebook, discover us on Pinterest, or view us on YouTube.

More from Keep America Beautiful