CSR Press Release

BURLINGTON, VT -- (MARKET WIRE) -- 04/07/09 -- Seventh Generation, the nation's leading brand of environmentally friendly, non-toxic home and personal care products and a renowned green educator, has created educational and engaging curriculum and activities for use by teachers in celebration of Earth Day on Wednesday, April 22, 2009.

All curriculums are designed to increase students' awareness around personal and environmental health and enrich their time in the classroom. Teachers and administrators can download PDFs of the curriculum at http://www.seventhgeneration.com/give/earth-day-lesson-plan.

Curriculum is available for elementary, middle and high-school instruction and is complete with the following:

• Relevant, historical facts regarding Earth Day
  
• Hands-on activities with an emphasis on the applied sciences requiring minimal materials and preparation
  
• Discussion guides about indoor and outdoor environmental health and conservation
  
• Carbon Calculator to determine a family's carbon footprint

"This curriculum serves to motivate and stimulate students on the topic of environmental health and conservation, establishing base-line knowledge to encourage thoughtful decisions and behavior," said Seventh Generation Director of Education Susan Johnson. "Seventh Generation is genuinely invested in generating inspiration through education."

In a time when American education is deemed underperforming, teachers feel unprecedented pressure to not only teach to and administer standardized testing, but to employ creativity in the classroom and challenge students with timely and applicable content.

A new administration has passed legislation to fund improvements in math and science and make the United States a competitive landscape once again. In the meantime, while billions of dollars are currently under review for allocation, teachers can use these budget-friendly materials that require little to no extra preparation to utilize. Seventh Generation's Earth Day lesson plans are equal parts fun and relatable allowing students to transfer what they learn at school into life at home and beyond.

ABOUT SEVENTH GENERATION
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Their products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.

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