BURLINGTON, VT. "“ November 24, 2009 "“ The Better World Shopping Guide, the acclaimed comprehensive buying resource for ethically-minded consumers, has named Seventh Generation the number one company in the world.

The new ranking is result of five years of intensive study of over 1,000 consumer product companies. Using a database that combined more than 25 different sources of information covering the past 20 years of corporate behavior, researchers examined each company's performance on a wide variety of key metrics involving issues related to human rights, the environment, animal protection, community involvement, and social justice. When the results of the project were compiled into a master rating system, Seventh Generation was identified as the top company operating on the planet today.

"This is really a tremendous honor because it's not the result of anyone's opinion or personal bias. This is hard cold number crunching and analysis doing the talking," said Seventh Generation President and Chief Inspired Protagonist Jeffrey Hollender. "It's a declaration made by data, and the facts back up what we've always believed to be true: that nobody works harder than we do to protect the environment and respect our fellow human beings. It's wonderful to have those efforts validated by independent research."

Joining Seventh Generation on the list of the world's top ten best companies are Patagonia, American Apparel, Eden Foods, Tom's of Maine, Ben & Jerry's, Working Assets, Clif Bar, Stonyfield Farms, and Aveda. To learn more about Better World's research and rankings, and their new consumer guide, visit betterworldshopper.org/.

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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