Burlington, VT. "“ November 24, 2008 - Looking for the perfect green gift for new and expectant parents this holiday? Seventh Generation, the nation’s leading brand of non-toxic and environmentally-friendly household and personal care products, offers the Wee Generation Eco-Diaper Bag, directly benefiting eco-advocacy Healthy Child Healthy World.

The recyclable Wee Generation Eco-Diaper Bag features PVC-free material made from recycled beverage bottles, is gender neutral for both mom and dad and has light-colored lining for easier visual cues, in addition to many other highly-functional qualities.

Created for parents by parents, the bag was designed in collaboration with acclaimed green architect and visionary William McDonough, innovative design firm IDEO and Rickshaw Bagworks "“ a leading manufacturer and designer of sustainable urban bags.

Available for purchase at www.weegeneration.com, the bag is priced at $200 with 100 percent of profits directly benefitting Healthy Child Healthy World's mission to educate parents, support protective policies, and engage communities to make responsible decisions, simple everyday choices, and well-informed lifestyle improvements.

The bag is also loaded with $100 worth of eco-friendly treats including Seventh Generation non-toxic, green home cleaning and baby product vouchers, a copy of the book Naturally Clean: The Seventh Generation Guide to Safe and Healthy Non-Toxic Cleaning, a Wee Generation baby T and healthy household tips from Healthy Child Healthy World (a total value of $300.) The bag is available only through 2008.

About Healthy Child Healthy World
Healthy Child Healthy World (formerly Children's Health Environmental Coalition) has been the national leader in safeguarding the health of children and protecting them from harmful environmental exposures for over sixteen years. By educating parents and engaging communities, we encourage everyone to make simple, smart choices that allow our children and families to flourish. To learn more about our work visit www.healthychild.org.

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Their products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

More from Seventh Generation