BURLINGTON, VT - Novermber 7, 2008 - From foods and fuel, to fashions and family health care, America is going "green," and now there is a new source for eco-friendly health care products. Seventh Generation, the nation's leading brand of non-toxic and environmentally safe household and personal care products, has teamed up with Know Your Source, the nation's first supplier to specialize in "green" products for health practitioners, spas, health clinics and doctor’s offices.

Seventh Generation products will be featured in Know Your Source's new catalog and on its Web site (www.knowyoursource.com). The company offers an array of eco-friendly kitchen, laundry, bathroom, household cleaning, baby, feminine care and paper products.

Evidence for changing attitudes toward environmental impact abound: 66 percent of U.S. consumers report that they use organic products, such as cotton, foods, cleaners and paper products, at least occasionally.* Seventy percent of consumers are concerned about the use of additives, pesticides and chemicals often used in food production. More than a third of U.S. adults-two-thirds of those over 50-are turning to providers of complementary and alternative medicine (CAM) for a wide array of diseases and conditions. The retail spa market alone is $22 billion.

With all this interest in saving the planet-and ourselves-it's surprisingly difficult to find eco-friendly, high-quality, ethically sourced products in line with the underlying philosophy of health, healing and wellness-especially as they pertain to professional providers and clinics. Hospitals, for example, are one of the least environmentally friendly facilities in America and have only recently begun to think about ways to do their part in healing the planet as well as patients.

"Know Your Source helps health practitioners improve upon the quality and effectiveness of their already beneficial services by providing them and their patients with the most healthful, least-environmentally impactful products available in the industry," said Douglas "Las" Wengell, CEO of Know Your Source and author of Educational Opportunities in Integrative Medicine: The A-to-Z Healing Arts Guide and Professional Resource Directory (The Hunter Press, 2008). "We ask a lot of our suppliers, and Seventh Generation meets our high standards for quality and integrity."

A Different Kind of Distributor

As an ethical supplier to health professionals, Know Your Source lives up to its name. Its in-depth product information delves into how products are produced and the impact of their production on the environment. For the first time, practitioners have access to not only the quality and specifications but also the environmental and social aspects of the products they are considering for use on and with clients.

Know Your Source acknowledges manufacturers like Seventh Generation who commit to high standards of integrity in all phases of product manufacture, including decreasing the environmental footprint of products and manufacturing, substantiating product claims and disclosing the sources of all materials and ingredients with the designation "Preferred Vendor." It asks company officers to sign off on its disclosures. Know Your Source offers products that are organic, sustainable, biodegradable and acquired through fair trade practices.

In return for its suppliers' transparency, Know Your Source donates a portion of profits to the Association for Integrity in Medicine, a nonprofit organization with a stringent code of ethics and a mission to advance the broad disciplines of integrative, alternative and complementary medicine with the highest degree of integrity and professionalism, of which Seventh Generation is a participant.

At the Know Your Source Web site (www.knowyoursource.com), visitors can purchase high-integrity and high-quality products, offer user reviews and participate in an online community for practitioners and business owners to rate products and share best practices in modality and in going green.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet. From chlorine free diapers and wipes to specially formulated Baby Laundry Detergent, Seventh Generation provides you with baby products you can trust.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.

About Know Your Source

Founded in 2007 in Burlington, Vermont, Know Your Source (www.knowyoursource.com) is a "mindful" supplier of environmentally friendly and organic health care products to integrative health practitioners and spas. It is a founding member of the Association for Integrity in Medicine and carefully screens its vendors and their products according to a set of standards for quality, integrity, origin and environmental and social impact.

*Conducted by the Organic Trade Association, the National Center for Complementary and Alternative Medicine (NCCAM) and the National Center for Health Statistics and AARP.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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