Published 08-07-08
Submitted by Seventh Generation
BURLINGTON, VT. - August 7, 2008 - Wee Generation "“ a collaboration of environmental visionaries including Seventh Generation and Healthy Child Healthy World "“ announced today the winners of their Green Baby Nursery Makeover Sweepstakes: Cynthia and Keith Norris, of Raynham, Mass. A video featuring green baby nursery tips and many others can be found at: www.weegeneration.com/green-nursery-tips.
"We were absolutely astounded and thrilled to be honored with this gift," said Cynthia Norris. "My husband Keith and I learned of McKenna's cyst while I was pregnant. As a result, we've been trying to create a green home and nursery on our own and find this gift to be incredibly lucky and timely."
Wee Generation's green baby nursery tips for any family include:
Not only did the Norris family win a $5,000 "greenovation" of their nursery, but they also won the opportunity to "pay-it-forward" so that a local children's organization could benefit from a similar "green" makeover. They chose Massachusetts-based Horizons for Homeless Children, a non-profit organization dedicated to improving the lives of homeless children and their families. Through the donation to Horizons for Homeless Children Wee Generation is able to promote the importance of children's environmental health at both the family and community level.
"We are excited that Wee Generation can provide the Norris family and Horizons for Homeless Children the knowledge and tools they need to consciously prepare healthy space for little ones," said Christopher Gavigan, CEO and Executive Director of Healthy Child Healthy World. "Creating a healthy, living environment is the best gift any parent or caregiver can give children."
In addition to the greenovations awarded as a result of the sweepstakes facilitated by SoftCoin(R), Wee Generation created the Wee Generation Eco-friendly Diaper Bag, part of which is manufactured from post-consumer plastic bottles and is Cradle-to-Cradle certifiable. It is available at www.weegeneration.com. All profits will benefit Healthy Child Healthy World (HCHW), the nation's leading children's environmental health and eco-advocacy nonprofit.
About the Wee Generation Collaboration
Wee Generation advocates for a healthier environment for children by focusing on the "living home" and a transformation of ecosystem-impacting consumer products. Wee Generation was formed in partnership with Seventh Generation "“ the nation's premier provider of non-toxic and environmentally-friendly home cleaning, personal care and baby products; William McDonough "“ the acclaimed green architect and visionary; IDEO "“ one of the world's most innovative design firms; Healthy Child Healthy World "“ the country's primary children's environmental health eco-advocacy non-profit and Rickshaw Bagworks "“ a leading manufacturer and designer of sustainable urban bags.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home-and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet. From chlorine free diapers and wipes to specially formulated Baby Laundry Detergent, Seventh Generation provides you with baby products you can trust. For information on Seventh Generation cleaning, paper, baby and feminine personal care products and to find store locations, visit www.seventhgeneration.com.
About Horizons for Homeless Children
Founded in 1988 as an independent, non-profit organization, Horizons for Homeless Children is dedicated to serving homeless children and their families. Headquartered in Roxbury, the organization has created over 145 Playspaces (educational and recreational spaces) in family shelters throughout Massachusetts and since inception has recruited and trained more almost 9,500 community members to become volunteer Playspace Activity Leaders working with the children living in the shelters. Horizons for Homeless Children's three Community Children's Centers provide childcare and early education for 175 homeless children and their families each weekday. The agency provides leadership in advocating for homeless children and their families through leveraging and sharing its expertise with others and advocating with policy makers and the public.
For more information about Wee Generation beneficiary Horizons for Homeless Children, visit www.horizonsforhomelesschildren.org
For more information about Healthy Child Healthy World, visit www.healthychild.org
For more information about William McDonough visit www.mcdonough.com
For more information about IDEO, visit www.ideo.com
For more information about Rickshaw Bagworks, visit www.rickshawbags.com
For more information about Organic Home LLC, visit www.organichomedesign.com
Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.
The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.
Seventh Generation products can be found by visiting: www.seventhgeneration.com.
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