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BURLINGTON, Vt.--(BUSINESS WIRE)--Nov. 16, 2006--Responding to the urgent need for solutions to the problem of global warming, the leading eco-friendly home products company Seventh Generation(www.inspiredprotagonist.com) joins with the largest environmental website TreeHugger.com (http://www.treehugger.com) to launch CONVENIENT TRUTHS, a user-created video contest (http://www.truths.treehugger.com) promoting accessible, influential, and inspiring responses to reducing our carbon emissions and dependence on fossil fuel.

The CONVENIENT TRUTHS contest has been endorsed by former Vice President Al Gore, who "applauds TreeHugger's efforts" calling the contest "a great way to spread the word and bring the issue into our daily lives." The launch coincides with the DVD release of Mr. Gore's film "An Inconvenient Truth."

Starting November 21st, 2006, entrants will have through February 2007 to create and submit 1-2 minute videos on everyday solutions to climate change to the contest site www.truths.treehugger.com. The site will go live on November 21st and will feature a carbon calculator, news on climate change, and tips on reducing personal carbon emissions.

Winning entries will be determined by a combination of web viewers and expert judges including Laurie David, Founder of stopglobalwarming.org; Arianna Huffington, Co-Founder and Editor of The Huffington Post; Dr. Heidi Cullen, Climate Change Expert for The Weather Channel; and Daryl Hannah, Actress and Environmental Advocate.

Winning videos will be broadcast on various outlets including weather.com's climate change site One Degree(http://www.climate.weather.com). The Top 10 videos will be packaged on a DVD and distributed by Ironweed Films.

Prizes valued at close to $25,000 are designed to reduce winners' carbon emissions in high-impact areas of travel, transportation, and home. They include: an all-expense paid trip for two to the Alaskan wilderness from Alaskan Wildland Adventures (http://www.alaskawildland.com), travel gear from Patagonia (http://www.patagonia.com), a green home makeover from EcoHome Improvement (http://www.ecohomeimprovement.com), Seventh Generation (http://www.seventhgeneration.com) home products, E-V Sunny Bicycles (http://www.therapyproducts.com) from Thera-P-Cushion, Voltaic solar backpacks (http://www.voltaicsystems.com), a Zipcar (http://www.zipcar.com) membership, and carbon offsets (http://www.driveneutral.org).

CONVENIENT TRUTHS is a carbon-neutral contest, and all emissions generated will be offset by the non-profit organization Drive Neutral. For more information, visit http://www.truths.treehugger.com.

About TreeHugger.com:

TreeHugger is the leading online media company dedicated to everything modern yet environmentally responsible. Featured in Vanity Fair, Wired and the Martha Stewart Show, TreeHugger offers environmental news, information, and tools to help people green their lives and bring sustainability into the mainstream.

About Seventh Generation:

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally responsible products for a healthy home. For 18 years, the closely held Burlington, Vermont company has been at the forefront of a cultural change in consumer behavior and business ethics. One of the country's first self-declared "socially responsible" companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered "traditional." Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain -- from suppliers and partners to shareholders, customers and its own staff.

The company derives its name from the Great Law of the Iroquois that states, In our every deliberation, we must consider the impact of our decisions on the next seven generations. For more information, visit www.seventhgeneration.com or the company's blog www.inspiredprotagonist.com

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Copyright Business Wire 2006

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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