BURLINGTON, Vt. - Seventh Generation, the nation's leading brand of non-toxic and environmentally safe household and personal care products, today announced the release of its third corporate responsibility (CR) report. Based on Global Reporting Initiative (GRI) Sustainability Reporting Guidelines, the CR report details the impact of Seventh Generation's economic, environmental, and social performance on all of its stakeholders.

The 52-page report, titled Widening the Lens, emphasizes transparency in its comprehensive look at the Vermont-based company's values and efforts to behave responsibly in its relationships with suppliers, distributors, employees and the community.

"We view our engagement with corporate responsibility as a never-ending journey, one that plays out in the everyday decisions and struggles we face in running our business," said Jeffrey Hollender, company president and Corporate Responsibility Officer in his opening letter in the report. "That path, for all companies that follow it, is full of mistakes, confusion, and compromise. Sometimes the journey is about making things worse before they get better. Other times, it's about walking down trails we've never followed and winding up lost.
But it is also about the wonderful, passionate efforts of millions of people at thousands of businesses accomplishing amazing things. Setbacks and progress are not mutually exclusive. But unless we remember and celebrate the good, the bad, and the ugly, we will fail."

For the first time, the report includes external stakeholders and employees in the process, and interviews with them provide an expanded and authentic picture of the company. For advice in preparing the report, Seventh Generation consulted with two environmental NGOs, a local community poverty relief organization, an association representing emerging corporate responsibility leaders, and a panel of corporate responsibility experts organized by Ceres, a coalition of investment funds, environmental organizations and public interest groups. To access a copy of the report, please go to http://www.seventhgeneration.com/corporateresponsibility

The report includes in-depth analysis of the company's progress toward meeting established goals pertaining to the environment, supply chain, social and economic arenas. Significant developments include the following:

-- Seventh Generation made improvements in products and packaging
in 2004, replacing petrochemical based surfactants and
fragrances with vegetable ones in several products, and moving
to 25% post consumer recycled content (PCR) in all HDPE
packaging, 50% PCR PET in spray bottles. That said, some of
the materials used in Seventh Generation products don't yet
meet the company's high standards, an issue that the company
continues to address.

-- Changes made in product transportation reduced Seventh
Generation's environmental impacts per ton of product shipped
by 10% to 20%. Despite a 22% increase in the weight of
products shipped in 2004 compared to 2003, the company's
greenhouse gas emissions decreased by 2%.

-- Seventh Generation offset their 38.5 tons of CO2 emissions in
2004, accounting for all of their electricity emissions and
42% of emissions for heating their Burlington, Vermont
offices.

-- Seventh Generation conducted their first supply chain survey
with five of six of their largest suppliers on social and
environmental issues. However, the supplier that did not
complete the survey is one of their largest. The company
intends to ensure that key trading partners are committed to
at least a minimal agreed-upon level of corporate
responsibility, and is in the process of defining what that
level is.

-- There's work to be done in terms of diversity and inclusion at
Seventh Generation, where the number of women in senior
management positions decreased in 2004, and the workforce is
decidedly less diverse than the surrounding community.

The report also outlines the company's 2005 priorities, including building a larger office facility embodying advanced environmental principles, redoubling their supply chain and product evaluation efforts and developing a detailed long-range sustainability plan.

Jeffrey Hollender invites readers to send direct feedback on the company's CR report via email at responsibility@seventhgeneration.com.
Additionally, those interested in receiving the company's free monthly electronic newsletter, The Non-Toxic Times, are invited to register on the site.

About Seventh Generation

Seventh Generation is the nation's leading marketer of non-toxic, environmentally safe household and personal care products. Established in 1988 as a mail order cataloger, the company is privately-owned company and today distributes its 86 products to natural food stores, supermarkets, and other retailers across the United States and Canada.
To learn more about Our Story and the Company Timeline visit our website at www.seventhgeneration.com

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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