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Highlights of Toyota's Environmental Progress

Highlights of Toyota's Environmental Progress

Published 04-04-05

Submitted by Toyota Motor Sales, U.S.A., Inc.

Our goal is to keep you informed about our worldwide progress on environmental matters. Thank you for your interest in Toyota's efforts to become a greener automaker.

    --Irv Miller, Group Vice President, Corporate
    Communications Department, Toyota Motor Sales, USA, Inc.
More about Toyota's environmental efforts can be found at www.toyota.com/environment

Toyota vehicles score high in online automotive green guide
Toyota cars, trucks, and SUVs appear in more vehicle categories than any other brand in the "The Best of 2005" list published by The American Council for Energy Efficient Economy (ACEEE). Toyota vehicles appear in ten of fourteen categories, including Compact, Subcompact and Midsize Cars; Compact and Standard Pickups; and Compact, Midsize, and Large SUVs. Another ACEEE list, "The Greenest Vehicles of 2005," features more Toyota gasoline-powered vehicles than those of any other manufacturer. In addition, more Toyota and Scion vehicles than those of any other automaker appear on the list of thirteen "Greener Choices of 2005" comprised of cars, trucks, wagons and SUVs. ACEEE rates vehicles using published EPA and California Air Resources Board (CARB) data, plus calculations of emissions in multiple categories, including greenhouse gases. These lists plus more information on greener cars can be seen at greenercars.com.

Stars arrive at Oscars® in Toyota hybrid cars
For the third consecutive year, environmentally aware nominees and presenters used Toyota hybrid vehicles for transportation to the award ceremony. Leonardo DiCaprio, Charlize Theron, Orlando Bloom, Salma Hayek, and Morgan Freeman were among the celebrities who arrived at the red carpet in Toyota Prius hybrid cars and Highlander Hybrid SUVs. The effort to raise awareness of greener transportation through association with Hollywood celebrities was organized by Global Green USA, an environmental organization.

Toyota receives Energy Star award
U.S. Secretary of Energy Samuel Bodman, has presented Toyota Motor Manufacturing North America (TMMNA) with its 2005 Energy Star award for Leadership in Energy Management. The award was made for significant reduction of energy consumption in plants and offices and for a successful energy management program. TMMNA is two years ahead of schedule for its goal of reducing energy consumption by 15%.

Prius news briefs: Consumer Reports satisfaction winner; shorter waiting time

  • Prius has topped a 2005 Consumer Reports automotive customer satisfaction survey. Owners said that they would buy another Prius 94% of the time--more than the owners of any other car, truck, wagon, or SUV.

  • Prius is now at its full production level, with plans to supply 100,000 units to the U.S. market in 2005. Customer wait time is down to two or three months in most locations--as short as one month in some areas.

    Toyota offers factory option for natural gas forklifts
    Toyota Material Handling, U.S.A. (TMHU) has recently started to offer a compressed natural gas (CNG) fuel system option for a number of its forklift models. CNG provides lower emissions than propane, gasoline, and diesel. The system is certified to meet strict U.S. EPA and CARB mandates for emissions of hydrocarbon, oxides of nitrogen (NOx) and carbon. The fuel system's closed-loop design automatically adjusts and optimizes the air-fuel mixture ratio, working in conjunction with a three-way catalytic converter. TMHU is both the top-selling lift truck manufacturer in the U.S. market, and the only one to offer a factory-installed CNG option.

    Toyota supports environmental education
  • Toyota and the Texas Parks & Wildlife Foundation have sponsored the printing of 500,000 copies of the Texas State Park Guide. This is the second year Toyota helped make the guide available to the public for free.

  • The Toyota USA Foundation is supporting Keep America Beautiful, Inc. with a grant to market a new environmental education program. The web-based teaching module, Clean Sweep U.S.A., aids students and teachers in learning about environmental responsibility, recycling, and waste reduction.

    For questions or information, contact Cindy Knight at (310) 468-2170 or by e-mail at cindy_knight@toyota.com. Produced by Robert Oberhand & Assoc., Chatsworth, CA, in conjunction with Toyota Corporate Communications Department. Oscar is a registered trademark of the Academy of Motion Pictures Arts and Sciences. The Academy of Motion Pictures Arts and Sciences does not sponsor nor endorse, nor otherwise is affiliated with, this newsletter release or the above-referred products.

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    Toyota Motor Sales, U.S.A., Inc.

    Toyota Motor Sales, U.S.A., Inc.

    Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

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