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American Red Cross and Muriel Siebert & Co., Inc. Join Forces to Increase Value of Contributions to Help Hurricane Victims

American Red Cross and Muriel Siebert & Co., Inc. Join Forces to Increase Value of Contributions to Help Hurricane Victims

Published 09-24-04

Submitted by Siebert Financial Corporation

NEW YORK - The American Red Cross and Muriel F. Siebert, Chairman and President of Siebert Financial Corp. (NASDAQ: SIEB), parent of the stock brokerage firm, Muriel Siebert & Co., Inc., today announced a new joint program that would eliminate commission charges on stock donated to the Red Cross to help the victims of recent hurricanes and other disasters.

"The Siebert Charitable Stock Donation Program is a great way to maximize the value of contributions to the Red Cross which, in turn, provides food, clothing, shelter, and services, to hundreds of thousands of disaster victims currently in need," said Skip Seitz, Senior Vice President of Growth and Integrated Development at the American Red Cross. "We are very excited and extremely honored to have Siebert Financial and Ms. Siebert support this wonderful initiative."

Since Hurricane Charley slammed into Florida on August 13, the Red Cross and its workforce of volunteers and employees have opened 1,334 shelters and evacuation centers, provided refuge to more than 350,000 residents, served more than 6.6 million meals and snacks to victims and relief workers and offered mental health services to more than 30,000 disaster victims.

"The American Red Cross is a great institution and we want to do what we can to help those who have been affected by these terrible disasters," Ms. Siebert said. "We know this program will increase the value of charitable contributions to those in need."

As an example of Siebert's program, if a contribution to the Red Cross involves 200 shares of stock trading at $20 per share, the value of the contribution could be increased by more than $120 by eliminating commissions that would typically be charged by a full-commission broker, Siebert said. "By eliminating the commission, we help increase the contribution to the Red Cross that is helping hurricane victims," she added.

Investors who wish to donate stock are not required to have Siebert accounts and can contact Siebert at 800-872-0711 or through any of the Siebert offices listed below for more information about the Siebert Charitable Stock Donation Program or visit www.redcross.org to learn more. A number of Florida charities involved in hurricane relief already have agreed to participate in similar programs with Siebert, including the Greater Miami Jewish Federation, Calvary Chapel Fort Lauderdale and Grace Lutheran Church, Naples.

The addresses and phone numbers of the firm's offices are:

New York
883 Third Ave.
Suite 1720
New York, NY 10022
877-327-8379

Boca Raton
4400 N. Federal Hwy.
Suite 152
Boca Raton, FL 33431
800-SAVE-FLA

Naples
400 Fifth Ave.
Suite 100
Naples, FL 34102
800-293-3891

Palm Beach
240-A South County Rd.
Palm Beach, FL 33480
800-909-4503

Surfside
9569 Harding Ave.
Surfside, FL 33154
800-773-2980

Jersey City
111 Pavonia Ave.
Suite 310
Jersey City, NJ 07310
800-559-9193

Beverly Hills
9693 Wilshire Blvd.
Beverly Hills, CA 90212
800-995-7880

About American Red Cross

All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. You can help the victims of the recent hurricanes and thousands of other disasters across the country each year by making a financial gift to the American Red Cross Disaster Relief Fund, which enables the Red Cross to provide shelter, food, counseling and other assistance to those in need. Call 1-800-HELP NOW or 1-800-257-7575 (Spanish). Contributions to the Disaster Relief Fund may be sent to your local American Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013. Internet users can make a secure online contribution by visiting www.redcross.org.

About Muriel Siebert & Co., Inc. and Siebert Financial Corp.

Muriel Siebert & Co., Inc. (www.siebertnet.com) has been a corporate citizen of Florida since opening its Boca Raton office in 1994.

Siebert is the only discount broker to rank in Smartmoney's top three discount brokers for the past seven years. It also received Kiplinger's number one online broker ranking in 2004 and 2002 and is the only broker to rank in Kiplinger's top three in its five most recent surveys (1999-2002 and 2004). SiebertNet, the firm's online brokerage service, was ranked one of Barron's four-star online brokerage sites for three years from 2002-2004.

Siebert Financial Corp. is a holding company which conducts all its brokerage operations through its wholly owned subsidiary, Muriel Siebert & Co., Inc. ("Siebert"). A member of the New York Stock Exchange, Siebert was one of the first stock brokerage firms in the U.S. to adopt a discounted commission schedule on May 1, 1975, when discounting was first permitted. Siebert conducts its municipal investment banking activities through Siebert, Brandford, Shank & Co., LLC, a separate affiliate specializing in municipal and financial advisory services.

Siebert is based in New York City with additional retail branches in Boca Raton, Palm Beach, Surfside and Naples, Florida; Beverly Hills, California; and Jersey City, New Jersey. In addition, Siebert, Brandford, Shank & Co. has offices in New York City, Oakland, Los Angeles, Seattle, Houston, Dallas, San Antonio, Chicago, Detroit and Anchorage.

Siebert does not provide legal or tax advice. Investors should consult their tax advisors regarding potential tax implications of donations or sales of securities. Siebert and the American Red Cross are not affiliated companies. SmartMoney is the Wall Street Journal Magazine of Personal Business, a joint publication of the Hearst Corp. and Dow Jones & Co., Inc. Kiplinger's is published by Kiplinger Washington Editors, Inc. Barron's is published by Dow Jones & Co., Inc. Statements in this press release concerning the Company's business outlook or future economic performance, anticipated profitability, revenues, expenses or other financial items, together with other statements that are not historical facts, are "forward-looking statements" as that term is defined under the Federal Securities Laws. Forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those stated in such statements. Such risks, uncertainties and other factors include, changes in general economic and market conditions, fluctuations in volume and prices of securities, changes and prospects for changes in interest rates and demand for brokerage and investment banking services, increases in competition within and without the discount brokerage business through broader service offerings or otherwise, competition from electronic discount brokerage firms offering greater discounts on commissions than Siebert, prevalence of a flat fee environment, decline in participation in equity or municipal finance underwriting, decreased ticket volume in the discount brokerage division, limited trading opportunities, increases in expenses, changes in net capital or other regulatory requirements. As a result of these and other factors, Siebert may experience material fluctuations in its operating results on a quarterly or annual basis, which could materially and adversely affect its business, financial condition, operating results, and stock price, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Although the Company believes that the expectations reflected in "forward-looking statements" are reasonable, it cannot guarantee future results, levels of activity, performance or achievements. Accordingly, investors are cautioned not to place undue reliance on any such "forward-looking statements," and the Company disclaims any obligation to update the information contained herein or to publicly announce the result of any revisions to such "forward-looking statements" to reflect future events or developments. An investment in Siebert involves various risks, including those mentioned above and those, which are detailed from time to time in Siebert's Securities and Exchange Commission filings. Copies of the company's SEC filings may be obtained by contacting the company or the SEC.

Siebert Financial Corporation

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