SANTA BARBARA, Calif. - Pacifica Hotel Company is offering a 20% discount off the regular guest room rate at all 23 of its quality California hotels to individuals who donates a new, unwrapped toy for the U.S. Marine Corps Reserves Toys for Tots program between now and Dec. 22, 2004. This is the fourth year Pacifica Hotel Company has participated in the program.

"We are delighted to once again support the wonderful Toys for Tots program," said Pacifica Hotel Company President Dale J. Marquis. "This is a unique opportunity for travelers to brighten the Christmas of a deserving child and also get a great deal on a room at one of our beautiful hotels. We've had a great response in previous years and hope this year will be better than ever."

Toy donations may be made at one of Pacifica Hotel Company's 23 hotels (see www.pacificahotels.com for locations) or at the company's headquarters, 1933 Cliff Drive, Suite 1, Santa Barbara, where donors will receive a certificate good for 20% off the regular room rate at any Pacifica Hotel Company hotel.

Founded in Los Angeles in 1947, the Toys for Tots program has distributed more than 313 million toys to 151 million children throughout the United States. Campaigns are conducted at the community level. Further information is available at www.toysfortots.org.

Pacifica Hotel Company was formed in January of 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishing and operating of quality hotel properties for almost 30 years. Pacifica's 23 independent and flag properties in key California cities from San Diego to San Francisco feature outstanding locations, AAA 3-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, visit www.pacificahotels.com.

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