PASADENA, CA. December 28, 2006 - Billions of flowers have adorned the floats of the Rose Parade in its 117-year history, but never a rose that stands as tall as the Rose Queen herself... until this year.

Organic Bouquet (www.OrganicBouquet.com), the eco-flower pioneer, announces the debut of the World's Tallest Roses at the 118th Rose Parade in Pasadena, where they will grace the float of the 89th Rose Queen, Mary McCluggage, as well as the Santa Fe Springs float.

The first certified sustainably grown flowers ever used in Rose Parade history, these magnificent red roses grow naturally 5-6 feet tall, each stem boasting a large head which opens to an astonishing four inches in diameter, creating a sea of lush red rose petals.

"These spectacular roses fit perfectly with the parade's theme, Our Good Nature," said Gerald Prolman, founder and CEO of www.OrganicBouquet.com. "The beauty of even the most stunning flower is enhanced when it is grown in a socially and environmentally responsible manner."

How do these roses get so big? A combination of natural factors have come together to create this extreme rose. At the equator, on an Ecuadorian farm, nestled between two volcanoes at more than 9,600 feet, Organic Bouquet's World's Tallest Roses enjoy days of prolonged sunlight and cool nights which allow these super-sized beauties to flourish beyond expectation.

These natural blooms are non-genetically engineered and are certified sustainably grown by Verifloraâ„¢, an international eco-floral certification standard that verifies social, environmental, ecological, and quality management practices.

Mr. Prolman, who established www.OrganicBouquet.com in 2001, has led the eco-flower market by developing supplies in more than five countries and promoting the need for eco-flowers on a global scale.

On December 30th, Mr. Prolman will present the Tournament of Roses Queen with a bouquet of the World's Tallest Roses. Later in the day, Prolman will be available for interviews on-site as Fiesta Parade Floats decorates the Macy's (Queen's) float with the World's Tallest Roses.

Members of the media: For more information, please visit: www.OrganicBouquet.com/WorldsTallestRoses or contact Michael Straus; Michael@StrausCom.com; (415) 777-1170 x 302; (415) 519-8343.

Organic Style

Organic Style

Organic Style Ltd. (www.OrganicStyle.com) is an online eco-boutique for people seeking inspiring products that uphold the well-being of the planet and humankind. Their flagship brand, Organic Bouquet (OrganicBouquet.com) is widely recognized as America’s pioneer of organic and eco-flowers. EcoFlowers.com (www.EcoFlowers.com) is their wholesale division, with customers including florists, retailers, hotels and wedding planners.

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