Published 02-06-06
Submitted by Organic Style
Responsible purchasing is a growing theme that is changing the market landscape. Organic floral is the newest category in the $230 billion LOHAS (Lifestyles of Health and Sustainability) market, in which there are reportedly 63 million Americans who make environmentally based purchasing decisions, according to LOHAS market research.
"The organic story is larger than just the healthy benefits of clean, nutritious foods," said Gerald Prolman, CEO of OrganicBouquet.com. "Organic farming, whether tomatoes, grapes, cotton or flowers, helps protect our environment - it's that simple."
Eco-aware consumers can also sweeten the gift with organic and fair trade chocolates accompanied by a recycled, hand-blown, green glass vase and an adorable teddy bear filled with organic lavender.
Featured items ($39.95 each, plus shipping and applicable taxes) include:
Organic Bouquet (www.organicbouquet.com), established in 2001, has pioneered the organic flower market. As a leading voice in the organic movement, it is raising public awareness of critical environmental issues, using sustainably grown flowers as a catalyst for change.
Organic Style Ltd. (www.OrganicStyle.com) is an online eco-boutique for people seeking inspiring products that uphold the well-being of the planet and humankind. Their flagship brand, Organic Bouquet (OrganicBouquet.com) is widely recognized as America’s pioneer of organic and eco-flowers. EcoFlowers.com (www.EcoFlowers.com) is their wholesale division, with customers including florists, retailers, hotels and wedding planners.
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