Why Organic Flowers:

"Organic flowers are a thoughtful gift that expresses care on many levels," said Gerald Prolman, CEO of Organic Bouquet. "It's all about conscious choices."

Instead of synthetic chemicals, organic flowers thrive in living ecosystems: beneficial insects including wasps eat the aphids, while natural fertilizers transform the warm, humid soil of the greenhouses into a hotbed of radiant colors and floral hues.

Organic production methods demonstrate viable alternatives for a floral industry increasingly responsive to consumer demands for more environmental options.

The Organic Flower Marketplace:

U.S. sales of organic flowers grew to $8 million in 2003, an estimated 52% growth spurt from the previous year. Sales are expected to continue to grow 13% annually through 2008, according to the Organic Trade Association. The overall (non-organic) U.S. cut flower market is estimated at $16 billion in annual sales.

Organic Flowers in the U.S.
Organic flowers are a budding sector of the $13 billion organic market. In the 1990s, Prolman revolutionized the organic produce market, successfully commercializing organic fruits and vegetables and by single-handedly convincing industry giant Dole Foods Company to get into the organic field.

"This singular event was the catalyst for exponential growth of the organic category," according to Ray Clocke, who at the time was the Senior Vice President of Safeway Corporation produce and floral division.

Driven by a passion for the environment and a commitment to the health of farm laborers, Organic Bouquet works with small farmers, corporate growers, and retailers to establish a thriving domestic and international market for organic flowers.

About Organic Bouquet

Established in 2001, Organic Bouquet (www.OrganicBouquet.com) is the world's first online organic florist. Organic Bouquet's mission is to set a new standard for the floral industry that upholds the well being of farm workers, the protection of ecosystems, and the preservation of the Earth.