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New Survey Indicates as Many as 15 Million Youth Nationwide Have Donated Up to $926 Million to Tsunami Relief

New Survey Indicates as Many as 15 Million Youth Nationwide Have Donated Up to $926 Million to Tsunami Relief

Published 02-11-05

Submitted by Harris Interactive Inc.

ROCHESTER, N.Y. - Approximately two-thirds (68%) of U.S. kids and teenagers aged 8 to 18 have followed the tsunami tragedy closely and a third (33%) have donated money to the relief, according to a national online survey recently conducted by Harris Interactive(R). While reliant on television for most of their information about the tsunami, the majority of kids and teens say their parents, teachers and the media have done an "excellent" or "good" job helping them understand and deal with the tragedy. The Harris Interactive survey of 1,251 U.S. youth aged 8 to 18, was conducted online from January 19 to 24, 2005.

"Kids and teens have paid attention to the tsunami coverage almost to the same extent that they followed the events of September 11, 2001," said John Geraci, vice president of Youth Research at Harris Interactive. "Kids and teens feel their parents, teachers, and the media are doing a good job helping them understand and deal with the events - at about the same levels that they sensed after September 11."

America's youth are generally comfortable with how the United States, particularly the people and the government, has responded to the tsunami disaster, but they are more likely to feel that U.S. companies should be doing more. Other survey findings include:

  • 48 percent feel the U.S. people are doing all they should, while 29 percent feel they should do more.
  • 45 percent feel the U.S. government is doing all it should, while 29 percent feel it should do more.
  • 32 percent feel U.S. companies are doing all they should, while 39 percent feel they should do more.

    Young people themselves are responding. The 33 percent of total survey respondents who say they have donated to the tsunami relief effort have given $63 on average, which translates to $926 million across the age group. (1) "In total, the study showed that nearly 15 million U.S. kids and teens have donated money, and that about five million have collected money from others," said Geraci.

    TABLE 1
    FOLLOW TSUNAMI COVERAGE
    "How closely have you been following the news about the recent earthquake and tsunami that struck parts of Asia?"

    Base: Youth aged 8 to 18

    %
    Very/somewhat closely (NET)68
    Very closely15
    Somewhat closely52
    Not too closely/Not at all (NET)32
    Not too closely26
    Not at all7

    TABLE 2
    HAVE DONE OR THOUGHT ABOUT DONATING AND/OR COLLECTING MONEY

    "Which of the following have you done or thought about doing as a result of the earthquake and tsunami?"

    Base: Youth aged 8 to 18

    Have DoneThought About DoingNot Thought About Doing
    Donated money to the relief efforts%333829
    Collected money from others
    to support the relief efforts
    %142957

    TABLE 3
    JOB PEOPLE HAVE DONE TO HELP UNDERSTAND AND DEAL WITH TRAGEDIES
    "How would you rate the job the following people have done in helping you understand and deal with the ... "

    Percent saying "Excellent" or "Good"

    Base: Youth aged 8 to 18

    TsunamiEvents of 9-11*
    %%
    My parents6772
    My teachers5863
    My clergy35N/A
    The media7369

    * Source: Harris Interactive YouthQuery(SM) online poll of 1,241 U.S. youth aged 8 to 18 conducted in September 2001.

    TABLE 4
    RESPONSE BY U.S. GOVERNMENT, U.S. COMPANIES AND PEOPLE IN THE U.S.
    "Do you think the U.S. Government/ Companies in the U.S./People in the U.S. is/are ... "

    Base: Youth aged 8 to 18

    U.S. GovernmentCompanies in the U.S.People in the U.S.
    %%%
    Doing all it should to help the victims of the tsunami453248
    Should be doing more to help
    the victims of the tsunami
    293929
    Should be doing less to help
    the victims of the tsunami
    734
    Not sure202619



    Note: Percentages may not add up to 100% due to rounding.

    Methodology
    The Harris Interactive YouthQuery(SM) omnibus was conducted online within the United States between January 19 and 24, 2005 among a nationwide cross section of 1,251 youth aged 8 to 18. Figures for age, sex, race, education,region and urbanicity were weighted where necessary to bring them into line with their actual proportions in the population.

    In theory, with a probability sample of this size, one can say with 95 percent certainty that the results have a sampling error of plus or minus 4 percentage points of what they would be if the entire U.S. youth population aged 8 to 18 had been polled with complete accuracy. Unfortunately, there are several other possible sources of error in all polls or surveys that are probably more serious than theoretical calculations of sampling error. They include refusals to be interviewed (non-response), question wording and question order, and weighting. It is impossible to quantify the errors that may result from these factors. This online sample is not a probability sample.

    These statements conform to the principles of disclosure of the National Council on Public Polls.

    J19482, Q900, Q911, Q926, Q930, Q945, Q955, Q960

    About Harris Interactive(R)
    Harris Interactive Inc. (www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

    Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (www.hieurope.com), Paris-based Novatris (www.novatris.com), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide (www.wirthlinworldwide.com), a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. EOE M/F/D/V.

    To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit www.harrispollonline.com.

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