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Pax World Funds Signs on with SRB Marketing
Pax World Funds Signs on with SRB Marketing
Published 04-07-05
Submitted by SRB Marketing
"We've had a very successful year so far in 2005" said Mariann Murphy, Pax World's VP of Marketing. "Our strong performance in 2004 and a growing interest in socially responsible investing have certainly helped." "Now, we're looking to ramp up our online efforts and, based on initial results, believe SRB can play a key role for us in that regard."
"It's a natural fit," says Perry Goldschein, SRB Marketing's managing director, "because SRB specializes in reaching values-based consumers online in the sustainability and social responsibility markets - Pax World's key audiences." "We love working with these kinds of clients, believing every bit as much as they do in their missions, and it shows in our results."
'Already, SRB has helped Pax World reach over 1 million socially-minded investors through a variety of online channels, including email and co-registration ads," Goldschein added.
About Pax World Funds
Pax World Funds strives to enable persons of conscience to invest in keeping with their ethical values and to challenge corporations to establish and meet certain ethical standards. The Funds seek to invest in companies that produce goods and services that improve the quality of life such as health care, technology, housing, food, education, pollution control, utilities, and leisure-time activities and that are not engaged in the manufacture of defense or weapons-related products or that derive revenue from the manufacture of tobacco, liquor, or gambling products.
About SRB Marketing
SRB Marketing specializes in reaching values-based consumers online in the sustainability, social responsibility, and wellness markets for its clients. Clients have included Working Assets Long Distance, Pax World Funds, Ode Magazine, Dragonfly Media, and many others. For more information, visit: www.SRBMarketing.com.
