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Instant Karma Films Maybelline Commercial CarbonFree with

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Categories: Environment

Posted: Sep 29, 2006 – 11:00 AM EST


First-ever CarbonFree TV Commercial Shows Ease and Affordability of Addressing Climate Change

(Santa Monica, CA) - Instant Karma Films, the recently launched eco-friendly spot company has just secured its first project, which will be the first Carbonfree™ commercial ever produced. Instant Karma has worked with, the leading non-profit carbon offset provider, to offset the CO2 produced by this commercial.

The commercial for Maybelline New York and Gotham Inc. is to be shot in Shanghai where Instant Karma will recreate the streets of New York City and will feature actress Zhang Ziyi best known for her work in Memoirs of a Geisha and Crouching Tiger Hidden Dragon. Director Cameraman Larry Shiu will helm the spot for Instant Karma, who has a long- standing relationship with executive producer Craig Farkas from their previous partnership in Metro Pictures.

In addition to offsetting its carbon output and environmental impact through its donation and association with, Instant Karma Films has planted 1,000 trees for this production in its commitment towards environmental restoration. The trees are planted through American Forests, the nation's oldest nonprofit citizens' conservation organization and a world leader in planting trees for environmental restoration.

"We are proud to work with an industry leader like Instant Karma Films to introduce carbon offsets to the commercial production industry," said Eric Carlson, executive director of "This partnership proves how simple and cost-effective it is to reduce our climate impact, no matter what industry a company is in."

"We think it is about making the right choices were you can and when you can't you offset our carbon output by donating to organizations such as and American Forests who are working to reduce climate change through their environmental programs" said Tanya Farkas, Instant Karma Films' president. She continued "So, if we can encourage others in the industry to start with the first step and offset their carbon output that is a great start."

Instant Karma, in association with, has developed a carbon calculator specifically for the production industry. Using this calculator, Instant Karma has determined the average amount of CO2 produced by a production and will offset its future work with as well. can help any production go Carbonfree.

About ( reduces the threat of climate change by making it easy and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, is proving that anyone can reduce their impact on climate change easily and efficiently. is a 501(c)(3) non-profit business, and a member of the EPA's Green Power Network, the Chicago Climate Exchange, and Ceres. has more than seventy corporate and non-profit partners, including the National Wildlife Federation, the Calvert Group and Working Assets.

About Instant Karma Films

Instant Karma Films ( is the premier green production company. Instant Karma combines a passion for its mission of being both socially and environmentally responsible with more than 30 years of experience in the production industry to provide an unparalleled level of service and expertise. With industry veterans Craig Farkas and Tanya Farkas at the helm, and with offices in Santa Monica and New York, the shop launches with award-winning comedy/visualist/clips director Maxime Giroux; photographer/director Achim Lippoth, world renowned as one of the best child photographers and 2006 Clio and Cannes Lions winner (print); and director/designer Jesse Jacobs, formerly with Anonymous Content. On the East Coast, Sidney Bowen is onboard as executive producer.

For media queries, please contact Eric Carlson at 240.556.1908 or Tanya Farkas at 310.526.7703.

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