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Cone Shares Cause Branding (sm) Knowledge and Insights Through Launch of Blog
Cone Shares Cause Branding (sm) Knowledge and Insights Through Launch of Blog
Published 11-07-07
Submitted by Cone Communications
BOSTON - November 7, 2007 - Cone LLC today announces the launch of a forward-thinking blog, www.doyoustandforsomething.com, to arm corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related initiatives. A natural extension of Cone’s pioneering work throughout the last 27 years in the cause and corporate responsibility arenas, the "What Do You Stand For?" blog offers actionable advice and sparks provocative dialogue around the implications of cutting-edge trends and current events.
"Cone has always embraced the opportunity to help educate others and 'raise the bar' for cause-related initiatives. Through our extensive client work, we have an informed perspective to share and a desire to help our peers understand the changing nature of our society. This blog is a natural way to do that," says Alison DaSilva, vice president of knowledge leadership & insights, Cone.
Carol Cone, Cone chairman and founder, and other executives at all levels are regular contributors to the blog, drawing from their expertise in creating and executing some of the nation's most highly-regarded Cause Branding(sm) initiatives, including: American Heart Association Go Red for Women, Avon Breast Cancer Crusade, JC Penney AfterSchool and P&G Live, Learn and Thrive, among others. Some topics already covered include:
The site, www.doyoustandforsomething.com, also links users to Cone's 14 years of longitudinal research, whitepapers, current speaking engagements and nine other related blogs.
For more information on the Cone "What Do You Stand For?" blog, please contact Sarah Kerkian at skerkian@coneinc.com.
About Cone:
Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Cone Communications
Cone Communications
Cone Communications is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause marketing, corporate social responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes.
Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.
For potential client interest, please contact:
Marc Berliner
mberliner@conecomm.com
(617) 939-8467
Vice President Business Development
Bill Fleishman
bfleishman@conecomm.com
617-227-2111
CEO
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