Submitted by: Cone Communications
Posted: Mar 20, 2007 – 10:23 AM EST
BOSTON, MA - March 20, 2007 – Cone LLC is pleased to announce the formal launch of Cone Corporate Responsibility Solutions(SM), services tailored to help companies integrate corporate responsibility (CR) and communications strategies to build business value and reputation. The services are structured to provide multiple paths for a company to get involved with CR at a critical time for business.
International polling by organizations such as Globescan indicates the public has heightened expectations of companies in the area of corporate responsibility, but that there is a growing "cynicism gap" in how companies are actually perceived to be performing. With the internet driving consumer empowerment and the demand for transparency, investor activism growing, and global environmental issues becoming more urgent, companies need to engage with CR as both a necessity and an opportunity.
"Our goal always is to help clients develop a broad-based CR strategy for the way they operate, and then tie that to effective communication," says Mike Lawrence, Cone’s Executive Vice President of Corporate Responsibility. "It is critical to link these two areas to protect a brand’s credibility and enhance reputation."
APPROACH AND SERVICES
Cone believes CR is about opportunities and business benefits—not merely compliance or obligations. It can affect operational concerns including governance, environment, and supply chain, as well as employee, customer, and community relations. CR helps companies create innovative solutions, ranging from the creation of new products to ensuring license to operate. Cone's approach of combining CR strategy and communications enables clients to manage and improve their impact and align corporate values and behavior with the expectations and needs of stakeholders, including employees, activities, communities, and investors. All of this is done in a way that builds both business returns and relationships.
Companies can engage with Cone Corporate Responsibility Solutions(SM) in several ways, including:
Cone pioneered the concept of Cause Branding(SM), and has more than a quarter century of experience linking companies and social issues. The agency also has extensive experience in marketing communications and issues/crisis management, all of which have provided a foundation for corporate responsibility work with clients such as Starbucks, Mattel, Timberland, Pfizer, and Nestlé.
Cone's core team of CR specialists includes members with wide ranging backgrounds:
"Our team has extensive knowledge of the corporate responsibility issues that drive different industries globally," says Jens Bang, President and CEO of Cone. "We can help companies create innovative solutions to deal with these issues in a way that builds brand value, corporate reputation, and long-term business success."
Cone, LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding(SM), Brand Marketing, Corporate Responsibility, and Crisis Prevention and Management initiatives. Cone is a member of the Omnicom Group.
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