Submitted by: Cone Communications
Categories: Philanthropy & Corporate Contributions
Posted: Nov 13, 2005 – 11:00 PM EST
Furthermore, the poll finds that one-third of respondent's report they will give less to charity at the holidays this year - citing previous charitable donations, including disaster relief, as a key factor.
However, with more than 40 shopping days left, not all of the survey findings are "bah humbug." More than half of Americans say they intend on buying a holiday gift associated with a cause and/or will buy from a retailer that supports a cause. Moreover, two-thirds (68
percent) of Americans say they are likely to look at a company's reputation for supporting causes when deciding who to buy from this holiday season.
Customers can join Macy's 'Thanks for Sharing' program for $25 and in return receive 10 percent off all Macy credit card purchases made during the holiday season. Additionally, store divisions donate $10 to charity for each 'Thanks for Sharing' program member.
On Thursday, December 1 and Friday, December 2, Brooks Brothers will host its annual Holiday shopping event. The Make-A-Wish Foundation will receive 2 percent of the total sales from stores nationwide, up to a maximum of $50,000.
Make-A-Wish(R) Star Keepsake Box
Things Remembered will make a $5 donation to the Make-A-Wish
Foundation(R) with every keepsake box purchased.
Day-Timers "Go Red for Women" Organizer
Day-Timers is contributing 15 percent from the final sale price of every "Go Red for Women" Organizer through December 31, 2006 to the American Heart Association in support of its "Go Red for Women"
About this Survey:
The 2005 Cone Holiday Trend Tracker is an annual survey commissioned by Boston-based Cone (www.coneinc.com). It is part of a longitudinal study to examine consumer attitudes toward charitable giving this holiday season. Findings are the result of a telephone survey conducted from November 3-6, 2005 among a national probability sample of 1,027 adults comprised of 516 men and 511 women 18 years of age and older, living in private households in the continental United States.
It was conducted by Opinion Research Corporation International and has an error margin of +/- three percentage points.
About Cone, LLC
Cone, LLC (www.coneinc.com), based in Boston, is a brand strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding(TM), Brand Marketing and Issues and Crisis Management initiatives. Cone is a member of the Omnicom Group.
For further information on this survey, or to speak with Cone executives, please contact Kelly Faville at 978-405-3199 or firstname.lastname@example.org.
Copyright Business Wire 2005
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