In addition to a section on Governance and Management, which details Coca-Cola HBC's belief that strong corporate governance and ethics are essential to business success, the Report contains information on four areas used as a framework for defining its corporate activities: the Workplace, the Environment, the Marketplace, and the Community.
The Workplace section presents initiatives taken by Coca-Cola HBC to provide equal opportunity, to respect diversity, to ensure stringent standards of workplace safety and health, and to develop a highly motivated, productive and committed workforce.
The Environment section presents progress on ways that Coca-Cola HBC conducts its business to help protect and preserve the environment, and on how it is integrating principles of environmental stewardship and sustainable development into its business decisions and processes.
The Marketplace section outlines how Coca-Cola HBC products and services meet the beverage needs of its consumers, while providing sound and rewarding business opportunities and benefits for its customers, suppliers, distributors and local communities.
The Community section provides examples of Coca-Cola HBC's commitment to invest time, expertise and resources to ensure economic opportunity, to improve the quality of life, and to foster good will in its communities through locally relevant initiatives.
Key 2004 events in the Report include:
In addition to having used GRI guidelines, the Coca-Cola HBC 2004 Social Responsibility Report includes independent verification of key environmental, health and safety data.
Coca-Cola HBC also uses a two-pronged consultation approach to monitor stakeholder viewpoints: an annual, Group-wide cultural survey that measures employee attitudes about the business and management, and a Group-wide customer satisfaction survey that will be rolled out in 2005. Both will be used to track progress in how well the company is living its values.
The Coca-Cola HBC 2004 Social Responsibility Report can be viewed online or downloaded as a PDF on the company's website: www.coca-colahbc.com.
Printed copies may also be ordered through the website.
Coca-Cola HBC, which employs over 37,000 people, is one of the world's largest bottlers of products of The Coca-Cola Company. Headquartered in Athens, Coca-Cola HBC serves a population of more than 500 million people in 26 countries. Of these countries, 25 are in Europe and 14 are members of the European Union. Coca-Cola HBC manufactures over 145 carbonated and 240 non-carbonated beverages. In 2004, the company's net sales were 4,248 million. Coca-Cola HBC shares are listed on the Athens, London, New York and Sydney stock exchanges.
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