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New Media Platform Launched to Promote Socially Responsible Careers
New Media Platform Launched to Promote Socially Responsible Careers
Published 09-04-07
Submitted by Boston College Center for Corporate Citizenship
CHESTNUT HILL - September 4, 2007 - A new partnership to promote socially responsible career choices was announced today by the Boston College Center for Corporate Citizenship and JustMeans, a new social media platform for corporate responsibility.
The partnership will provide organizations, including the 350 companies that compose the membership of the Boston College Center, a new recruitment tool to link employers with candidates committed to advancing social change through their jobs. The web site, www.justmeans.com, will also provide content and programming around employee engagement and citizenship for companies that register.
JustMeans is a comprehensive social media platform, launched this week, that provides news, jobs, and networks for people who want to create change. The site will provide hundreds of organizations and corporations with access to outstanding candidates for a range of jobs from experienced-level positions to intern opportunities.
"In today's world, it matters more what we are doing 40 or 60 hours a week in our day jobs than how we are spending two or four hours volunteering on the weekends," said Martin Smith, CEO and founder of JustMeans. "The goal of JustMeans is to make it easier for people to understand the impact of their work and find careers in companies that want to have a positive impact on the world."
"More people are looking for meaning in their jobs," said Bradley Googins, executive director of the Boston College Center for Corporate Citizenship. "I believe JustMeans will soon become the leading provider of talent for companies creating value beyond the bottom line."
Each JustMeans member company will be provided a citizenship homepage to present a coherent picture of its commitment to social responsibility and the tools to network employees and post job opportunities, reports, videos, blogs, and articles.
"The most important stakeholder for any company is its own employees," said Googins. "The best companies recognize that a positive social and environmental impact will be critical in recruiting and retaining outstanding talent." A partnership between JustMeans and the Boston College Center for Corporate Citizenship will complement the Center's current research, training, and member services.
JustMeans and the Center for Corporate Citizenship hope to grow the platform to one million individual users and 20,000 recruiting companies within two years.
About the Center for Corporate Citizenship
The Boston College Center for Corporate Citizenship is a membership-based research organization committed to helping businesses leverages their social, economic and human assets for the good of society. The Center, part of the Carroll School of Management, works with its 350 member companies to help them define, plan and operationalize their corporate citizenship. For more information visit www.bcccc.net.
About JustMeans
JustMeans, the first social media platform for the worlds of CSR and Sustainability, provides news, jobs, and networks for people who create social change. JustMeans provides companies with a comprehensive platform for marketing social and environmental initiatives to current and future employees, investors, communities, vendors, suppliers and other key stakeholders. www.justmeans.com
Boston College Center for Corporate Citizenship
Boston College Center for Corporate Citizenship
The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.
